LED lighting industry in full swing behind the electricity supplier

Introduction: online retail market transactions amounted to 754 billion 200 million yuan, an increase of 47.3%. As of June 2013, China's B2B e-commerce market transactions amounted to 3 trillion and 400 billion yuan, an increase of 15.25%, the growth rate rose.

According to data released at the annual meeting of China's Internet industry show that last year, China's online retail transactions amounted to 1 trillion and 800 billion yuan. As of June 2013, the national e-commerce transactions amounted to 4 trillion and 350 billion yuan, an increase of 24.3%. Among them, B2B transactions amounted to 3 trillion and 400 billion, an increase of 15.25%. Online retail market transactions amounted to 754 billion 200 million yuan, an increase of 47.3%. As of June 2013, China's B2B e-commerce market transactions amounted to 3 trillion and 400 billion yuan, an increase of 15.25%, the growth rate rose. According to Alibaba headquarters data show that as of November 11th 24, the online shopping festival in 2013, Tmall to $35 billion turnover of the successful ending. The electronic commerce trend is growing, more and more consumers, especially after 80, 90 young consumers, more and more in the habit of online shopping, all walks of life will be marketing e-commerce to fill, fill.

Electricity supplier in full swing, wait and see behind

Right now electricity supplier thinking, Internet thinking unprecedented degree of heat, in this year's double eleven, lighting industry is to create its own electricity supplier in the field of myth. There are four home lighting enterprises to obtain the "double eleven" Tmall building materials category sales ranked the top ten this year, five lighting brands have exceeded twenty million mark, the highest turnover to 67 million 850 thousand yuan turnover ranks top lamp. This group of data to peer envy also led lighting industry, focus on business, many companies competing for net".

Throughout the lighting industry, the development of e-commerce is also in full swing. According to the myth of the envy of 10 million double eleven enterprises which hit the town, enterprises have the test of electronic commerce, set up their own network platform, e-commerce on the aircraft carrier, in order to dig another pot of gold from the new channel, the electricity supplier thinking "on the tide" is in the lighting, brew storms on rivers and seas raging like a storm in the industry just unfolding.

In recent years, the rapid development of the mobile Internet, micro-blog, WeChat, the rise of micro film, to bring new opportunities for business, while injecting a fresh blood for the enterprise. Whether it is from the enterprise customer relationship management, or marketing model, have overturned the previous practice. More and more marketing micro marketing is a kind of low cost and high cost of typical more attention, WeChat marketing unpopular has proved that WeChat is no longer a simple social interaction tool, with the official WeChat Tencent polished more and more commercialized, after WeChat marketing may be Taobao, second point universal marketing. Needless to say, the electricity supplier industry in the light of the era of the great leap forward quietly.

In today's business environment is very competitive and fast changing, if enterprises want to Yong forefront, it must keep up with the pace of market development, follow the market trend line, otherwise it will fall into a "painful experience beaten" or even be eliminated.