LED lighting industry innovation strategy all program analysis (a)

Introduction: lighting products from the traditional to the emerging LED, which ups and downs, was also optimistic about the suspected. With the maturity of technology, market stability, LED products have long been the trend of the gradual occupation of lighting in various fields. However, the quality of LED products has been criticized for users.

It is understood that, in the retail channel, many of the first line of sales dealers are forced to become more and more fierce price war, has given up on the brand of dedication, instead of investing in cheap selling arms. Faced with such a dilemma, LED manufacturers have in the reform and innovation on the marketing model, and repeatedly seek breakthroughs in product technology. This reporter visited a number of active LED manufacturers for the industry to sort out the most comprehensive LED lighting product innovation strategy.

Strategy one: product planning is clear, the ability and determination to achieve

In the lighting industry, domestic enterprises are not "true" is a well-known situation, almost all of the upstream technology patents are mastered in the hands of foreign companies. However, the domestic products and technology gradually mature and stable at the same time, many enterprises are facing such a problem: the enterprise product planning confusion, or in front of a clear product planning to one, or give up halfway halfway through the diversion of It is often seen. For many companies, product planning is not easy, must have a professional team, after a detailed analysis and evaluation on the market and their own strength, product rationally to make corresponding planning. On the other hand, the enterprise itself must have the determination to be able to bear the loss and pressure, unswervingly carry out the planning. Many companies said that companies can not get very good development, a large part of the reason is not from outside competition, but because of internal executive opinion unified product planning is often difficult to achieve inconstant in policy.

Strategy two: a clear market positioning, understanding the needs of differentiation

In recent years, the brand awareness of the lighting enterprises in the channel construction is no longer limited to the traditional channel dealers, more energy into the designer, engineering and other groups. For businesses, this is some closer to the market application of the crowd, through them, companies can better understand the needs of the market. The change of marketing mode is one of the main factors that lead to the change of enterprise's products. However, at present, the lighting industry is facing fierce market competition and LED products, miscellaneous, chaotic situation, manufacturers need to be cautious in product and market positioning. "One step wrong, step by step" is the concern of many companies. Enterprises should clearly understand their own advantages, is manufacturing or sales? Is the positioning of high-end or cost-effective, or the two go hand in hand? Products should be in which market segments to make their own characteristics? After a comprehensive analysis, the company's products have a clear positioning, the market needs to have a continuous understanding, in order to break through, to achieve a comprehensive or differentiated product development.

Strategy three: technical power savings, accumulate steadily sustained innovation

There is no doubt that all of the products come from the innovation of technology, the core of the research and development of the enterprise and the stability of the technical team is the foundation of sustainable development. On the one hand, product quality assurance for the development of enterprises to provide a strong support, only a solid team can provide stable technical support, in order to provide a strong guarantee for the quality of the product. On the other hand, the stability of the technology needs time precipitation, and the frequent flow of personnel is the heart of many lighting companies. Admittedly, no matter in which an industry, with the changing times, continuous innovation is to support the survival of enterprises, in the lighting industry, as the survival of the enterprise, manufacturers for the long-term development, must be the product innovation in the first place. So, in this regard, lighting companies have their own opinion?