LED lighting industry should start "pack effect"

Introduction: May Day holiday will start immediately, I believe that many companies has been preparing for the holiday promotions, but according to the author observed in recent years in the electrical industry's point of view, it seems more and more promotion effect is not ideal. Many enterprises in the sales department to the first half of this year sales pressure in this very precious golden period, but according to so many promotional activities experience, a lot of people are skeptical of holiday promotions to generate sales. Now the promotion has become a manufacturer of chicken ribs, if you don't do, but the other manufacturers have been doing, the dealer will require you to do; if you do, can not achieve the desired effect, sometimes is beginning to have an effect, but also advance the sales. It can be said that sales promotion is the product of competition, but also more intense competition.

There is a well-known theory of "diminishing returns" in economics, which means that when a thing has been done many times, the result will be smaller and smaller. Now consumers have holiday promotions have a "aesthetic fatigue", you are how to advertise your discount your discount, consumers are not too cold. There is a "corkage fee" examples in the wine industry, in fact, the "corkage fee" is the hotel waiter "hidden bribery", just launched when the effect is obvious, the waiter will be on your products expressed great enthusiasm and interest, but when other manufacturers have also started the "corkage fee" after the positive results as before. When the effect is not good, many manufacturers are doing, this time, the first thought is to increase the amount of money to open the bottle, so that enterprises have increased the cost of marketing. When you increase the spending, other manufacturers will grind to follow up, the final result is that we all low profits, into a vicious cycle of competition. When a thing we are doing when this thing is certainly not what amazing results, now we have to test our enterprise, the urgent need to Chinese enterprise restructuring and marketing promotion, change is represent the general trend.

LED lighting industry should start "pack effect"

We look at the wolf once selected, the wolf will oppose it, from the wolf pack their main issue orders left and right, and assists, feint, backup, there is a potential, in order, with the tacit understanding. "Major forward, who assists the feint Bishijiuxu, ready to backup, and to strengthen its power at howl. So, although it lost the tiger, lion, leopard, but group collaboration can win. "This is many people respected wolves effect. The wolves effect derived from wolf culture. As the name suggests, the wolf culture is a kind of wild fighting spirit. The wolf is also the nature: wild, residual, greed, violence. Since ancient times, it is always with thousands of years of Kong Meng a middle course misfits. The reason is the leading spirit of misfits: "a middle course, too observant of conventional standards. humiliation". For thousands of years, and until now, this kind of feudal dross and made me a middle course of national conservative, full of inert, complacent, masturbation retreat. Always thought that he is the best, not good at making progress, not good at learning from others, so that we lag behind other advanced countries for decades, some aspects to make a hundred years behind. A team to develop, there is no such greed, disability, wild, violent spirit is not good.

Today's era is an era of competition, only in the competition to promote the development of social economy. So, this kind of "no greed, disability, wild, violent", in the brutal competition will hit head broken and bleeding, defeated. Therefore the team respected advocate of wolf culture, is to survive in the wave of development in the valley. Only the wolf team culture, in order to survive, develop and remain invincible in the competition.

From the development of the past few years, it seems that a lot of LED lighting manufacturers have focused on the channel terminal, the product itself has not been enough attention. Manufacturers of product development under consideration, their own internal strength training is not enough, even if the enterprise invested more in the brand, there will only be the so-called leading one or two years of the situation. So, LED lighting industry should start the "pack" effect, by practicing good internal strength is the premise of studying wolf "greed, violence, disability, wild spirit, LED lighting into the fierce competition in the market, win the market competition in the development of LED lighting.