LED lighting industry up and running, the global market (on)

With the improvement of people's awareness of environmental protection, as well as the improvement of the performance of LED and the reduction of cost, the realization of LED based lighting era is no longer an empty talk. 2009, LED lighting market is clearly booming.

In the face of the upcoming popularity period, in the old lighting manufacturers do everything possible to seize the LED lighting market share, while many other manufacturers have also entered the LED lighting market, hoping to seize this opportunity. These new latecomer firms on the lighting market veteran manufacturers launched a powerful offensive, its strength can not be ignored, for example, after the launch of low-priced products in Sharp Co, LED bulb price way down. Faced with this situation, veteran manufacturers with its rich product line as a weapon, head-on emerging forces.

Old and new vendors and from the fierce attack and defense, LED lighting has ushered in the Warring States period.

Low price products to shake the market competition is becoming white hot

Following the launch of the first 4.3WLED light bulb in March 2009, Toshiba lighting technology company in July this year, has launched a new LED bulbs, priced only half of the previous product. Under the pressure of competition from low-cost products Sharp Co, Toshiba has no choice.

Amazing price

December 2007, Toshiba lighting technology company launched a small reflective bulb type LED lighting products, the use of E26 lamp cap, brightness equivalent to 40W incandescent lamp. In August 2008, the company also launched a brightness equivalent to 60W incandescent LED lighting products. However, in order to meet the needs of the power supply circuit and heat radiation surface area, these two products are relatively large size, the scope of application has been limited.

In March 2009, Toshiba lighting technology released a 4.3W LED lamp brightness equivalent to 40W incandescent lamp, MSRP (MSRP) to 10500 yen (100 yen or about 7.63 yuan), the market price of about 8000 yen. The LED light bulb shape and brightness with ordinary incandescent bulbs identical, it marks the launch of the revolutionary progress LED lamp, the brightness is not enough and before the application of constrained problems are solved.

2008, Sharp Co to enter the LED market with low price strategy. In June 2009, the company released a new LED bulb, the market price of about 4000 yen, only half of similar products, launched immediately after the market set off a strong shock wave. Sharp Co's low price products forced Toshiba lighting technology in July 2009 launched the equivalent of 60W incandescent light bulb LED, its manufacturers suggested retail price of about 5000 yen, the market price of about $4000. Compared with similar products launched 4 months ago, Toshiba's price has dropped by more than $50% (see chart 1 and table 1).

In the LED lighting market, other Japanese companies followed. July 2009, Ecorica slashed the company in the same year in April launched the price of LED bulbs, down from the original 7200 yen to 3780 yen, IRISOHYAMA also launched a price of 3980 yen products. NEC lighting in August 2009 released a L ED bulb, the press release said its price has a strong market competitiveness. In late October, Panasonic Corp also launched 10 competing products with the same price of the EVERLEDS series LED bulb products.

Figure 1 LED bulb prices decline

SHARP to take low-cost strategy is intended to be able to stand in the LED lighting market as soon as possible. The company explained: "SHARP is a latecomer to the LED lighting market, so we chose such a strategic price. "It is clear that SHARP is the market share rather than profit as a priority factor.

Lighting market will expand 4 times in the next 4 years

At present, the Japanese LED lighting market princes dispute, including veteran manufacturers, emerging powers and overseas companies, etc.. They are full of confidence in the future of the LED lighting market in the coming years. According to the Japan Institute of Fuji (Fuji Keizai) economic report, 2008 to 2012, Japan's LED lighting market at least 4 times over the same period of expansion: Although the overall growth rate of the Japanese lighting market is only 8.6%, but the market size of LED lighting will increase from 13 billion 300 million yen to 57 billion 800 million yen, in 2010 will account for the overall lighting market 12% (see Figure 2). Since 2006, the annual growth rate of the global white light LED lighting market is about 50%, in 2009 the market size has reached 160 billion yen. In the next few years, the market will accelerate growth, the market size in 2012 is expected to increase to 3 times in 2009 (see Figure 3). At the same time, the application of white LED in the field of lighting will also be greatly expanded, by 2012 will account for more than 20% of the entire White LED market.

Figure 2 Japan LED lighting market will grow at least 4 times in the next 4 years

Figure 3 LED lighting accounts for more than 20% of the global market

The elimination of incandescent lamps is a trend in the world, and promote the development of LED lighting market. Japan's Ministry of economy and industry and the Ministry of the environment has been asked to stop the production and sale of incandescent lamps before 2012, lighting manufacturers are to cooperate, have announced the production date. Fluorescent lamp is one of the most popular alternatives to incandescent lamp, but LED has the advantages of long life and good color temperature.

Large companies have to seize the market

Due to the high expectations of users, coupled with the rapid growth of the market, since 2008, the lighting market veteran companies have launched LED new lighting. At the same time, many large companies in other industries have begun to enter the market. In September 2008, SHARP launched low-cost basic lighting and