LED lighting is a universal trend, Toshiba talk about business prospects

With large electronics manufacturers have to market products, LED lighting in Japan showed a trend of universal popularity. In the field, as an old manufacturer of lighting appliances ambitious Toshiba, and strive to achieve sales of 350 billion yen by 2015. The day before, the company executive vice president Muromachi Masashi on behalf of Toshiba lighting business prospects expressed their views.

In semiconductors, Toshiba ranked third in the world. If you want to win in the LED lighting business, Toshiba said that the key is to master the key technology in micro scale and investment scale. Toshiba Co executive vice president Muromachi Masashi pointed out that LED lighting is a far cry from the nature of the business and semiconductors. Differentiation through technology is important, but the development and use of the market also has a lot of weight. Therefore, we need to find the right partners in the field of the company has not yet been involved. Among them, Toshiba attaches great importance to the development of the European and Chinese markets, has been studying the strategy of obtaining these markets. In the existing lighting appliances, has been established in a wide range of sales channels, which will also become Toshiba's advantage in the LED lighting business.

LED lighting will become a very competitive products, South Korea and other manufacturers are positive, the competition will be very cruel, nearly two or three years of efforts will determine the outcome of business. LED lighting life is very long, because of this, the market once occupied by competitors, it is difficult to have a chance to turn over. Toshiba said it would strive to establish the position of the first supplier in the field. To this end, in 2015 before the investment of 100 billion yen operating resources. Compared with the equipment investment in the semiconductor business, this amount is only a small scale. In addition, it may also need to start from the talent, such as how to study the semiconductor technology personnel to LED lighting and other areas of growth. In the field, we are new in manufacturers, in a sense can go. In the future will be an advantage, with the leading manufacturers to compete. In order to popularize LED lighting, Toshiba believes that the benefits of effective publicity to consumers LED lighting is very important. From the current shield, LED lighting is not the same as the NAND flash memory prices halved year by year. Nevertheless, LED lighting energy efficiency is still very large. For example, from the cost effect ratio, LED lighting energy saving may be better than solar cells.