LED lighting is expected to become a new growth point is conducive to promoting the diversification of product distribution

With the rise of the emerging lighting industry, people on the furniture, urban landscape, public transport and other areas of lighting needs, but also towards a more humane, intelligent direction.

LED lighting is expected to become a new growth point

Diversified layout is conducive to product promotion

LED lighting and diversified channel layout will become the two hot spots of China's LED industry in 2014. LED lighting industry is expected to become a new growth point.

With the rise of the emerging lighting industry, people's demand for lighting, furniture, urban landscape, public transport and other fields, but also towards a more humane, intelligent direction. Intelligent lighting will inevitably become a choice.

LED lighting is expected to become a new growth point is conducive to promoting the diversification of product distribution

At present, the market penetration of smart lighting products in China is less than 2%, and the application of the product is mainly reflected in the adjustable light LED landscape lamp, adjustable temperature LED street lamp and its monitoring. In the future, smart home lighting and intelligent road lighting market space will be greatly expanded. Multi channel layout is conducive to the further promotion of domestic LED application products.

Traditional lighting companies on the circulation, engineering and other traditional channels of monopoly resources squeeze many emerging LED sales channels. With the increasing diversification of the sales model, the application and development of e-commerce channels, designers stealth channels has become the focus of LED lighting enterprises in the channel layout.

For example: from the beginning of the second half of 2013, a number of LED lighting listed companies have opened a online store in Tmall, Jingdong and other online platforms; the transition from the traditional lighting lighting enterprises have also been the focus of the layout of the business platform. It is expected that in 2014 the trend will be further deepened, channel diversification layout is conducive to the promotion of LED products.