LED lighting low price competition, the use of development is particularly important

Today, LED lighting market is a "fragmented" state, the old and new enterprises and large companies involved in overseas enterprises have poured into the field. In this case, the LED lighting market is expected to achieve substantial growth in the next few years. Fuji economy in 2008 ~ 2012 in Japan LED lighting market estimate, is expected to lighting the overall market growth of 8.6%, LED lighting will be achieved from 13 billion 300 million yen to 57 billion 800 million yen increase of more than 4 times, accounting for 12% of the total (Figure 1). The global momentum of development is also very rapid, white LED lighting market in 2006 after the annual growth rate of 50%, in 2009 the scale has reached about 160 billion yen. In the future, this growth momentum will be further accelerated, it is estimated that in 2012 will grow to nearly 3 times in 2009 (Figure 2). In addition, the use of white LED as a lighting will also be expanded in the future, is expected in 2012 will exceed 20% of the overall.

Figure 1: Japan's LED lighting appliance market will expand to more than 4 times the size of

Fuji's forecast for the domestic lighting market in japan. 2012 total lighting appliance market is expected to grow 8.6% compared to 2008, reaching about 488 billion yen. Among them, the market is expected to LED lighting appliances will be expanded to more than 4 times the scale, the proportion of the overall lighting device will be more than 1.

Figure 2: the proportion of LED in the global market for lighting will be more than 2

Nomura Institute of research shows that the size of the global white LED lighting market in 2012 will reach nearly 3 times in 2009. White LED lighting in the white LED market share will be more than 20%, the impact on the LED market is growing. The chart is made from the "Green Devic e Magazine" according to the Nikkei market survey.

The background of these trends is the trend of the global production of low efficiency incandescent bulbs. Japan's Ministry of economy, industry and the environment has also made before 2012 to stop the manufacture and sale of incandescent bulbs requirements, lighting manufacturers to respond to this, have said discontinued. Although the fluorescent lamp has become the first candidate incandescent bulb alternatives, but has a long service life and good temperature characteristics of LED lighting in the realization of the performance improvement, quickly became a substitute candidate for incandescent bulbs.

In addition, the Japanese revised energy saving law as an opportunity to pay attention to the convenience of lighting energy-saving stores, etc. Also on the introduction of LED lighting showed a strong concern. "In the (high cost of replacement) high roof plant, gasoline filling stations and street lights on the increase in the number of imported" (sales of South Korea's FAWOO Technology LED lighting products Lumid as Japan). The LED lighting is different from the fluorescent lamp, and does not become dark at low temperature. Therefore, the utility model has the advantages of easy use when used as a refrigerator and a refrigerator.

Consumers also have a high expectations of LED lighting. Lighting and construction related enterprises as the object of the questionnaire survey shows that, even if the initial introduction of high cost, but as long as the advantages of the design will also consider the use of the answer to account for 19.7% of the overall figure (Figure (a)) Note 1). In addition, the use of costs, including the ability to reflect the cost of the effect of the ratio of the consideration of the answer reached over half of the 58.5%, we can see the desire of consumers is very high. At high prices are also actively considering the reasons for the introduction is not only energy saving, long life, small light and other advantages are also attractive (Figure 3 (b)).

Note 1) the survey was carried out on the Internet from 22 to October 2008 on the website of the Ken-Platz, a registered architect of the Nikkei BP agency, in the design and construction companies.

Part of the listed companies involved in succession

Faced with such high expectations of users as well as the rapid growth of the market, the field of lighting in the field of large manufacturers from 2008 before and after the launch of a new LED lighting products. Moreover, some of the other industries listed companies have begun to actively participate. SHARP in September 2008 with the basic lighting and light products quickly into the market. Rom, an electronics manufacturer, listed on the light products by the end of 2008, and in the spring of 2009, the company launched a shop with the design company to develop basic lighting products note 2. In addition, the big and the housing industry and KYOCERA and NABESHO jointly developed a shop based lighting products (Figure 4).

Note 2) for the development of convenience stores in Japan's Ministry of environment.

Figure 3: import high desire

A questionnaire survey was conducted on the technical personnel related to the business and lighting. Compared with the cost, about 2 of respondents pay more attention to the advantages of design (a). The most attractive of the advantages of LED lighting is long life (B). Followed by small lightweight, etc.. Data from the Nikkei market survey.

MITSUBISHI chemical company in July 2009 listed on the alternative to fluorescent lamps straight LED lighting. The product by the MITSUBISHI chemical machine and Taiwan Huaxing ELECTRONICS (LEDTECH) and CISCO (Cisco) jointly developed, can be installed on the 40W fluorescent lamps on the use of. Although MITSUBISHI chemical machine is a hydrogen generator as the strength of factory equipment and environmental equipment manufacturers, but the company believes that "is not about the economic situation, to achieve complementary business with the past" (MITSUBISHI chemical project development minister igari Chang Bo), decided to get involved in the LED lighting business.

In addition, MITSUBISHI also announced the involvement of LED lighting business. The company acquired in 2008 from the MITSUBISHI wire industry can issue near UV GaN class LED business. Will make full use of the advantages of the original materials such as phosphor technology, into the field of lighting as the final product. Plans to launch products in 2010, not only in Japan but also in