LED lighting market is active in South Korea aimed at expanding sales of Japanese companies

South Korean manufacturers in order to seize the opportunity of LED lighting, overseas activities more and more active. There are many manufacturers ready to expand sales in the Japanese market. FAWOO JAPAN is a good example. The company was established in May 2008, with LED lighting appliance manufacturers Korea Fawoo Technology's exclusive right to sell, and now mainly to convenience stores, gas stations and warehouses and other facilities for the supply of LED lighting products. In addition, some facilities have been trial supply, is currently working to expand the sales of LED lighting products in japan. The company intends to improve the visibility in Japan, 1 to 2 years after the establishment of the status of LED Lighting Companies in japan. The company's products sold by the 1 agents (Otsuka chamber of Commerce, Japan AM, Lumidas Japan) and 2 agents way. Plans through these agents, in the expansion of Fawoo Technology strategy, access to the Japanese market.

Japan has not yet unified LED lighting related standards and specifications. The development of LED lighting standards are also faced with many obstacles, on the one hand, consumers are increasingly high expectations of LED lighting, while on the other hand, sales have not progress. FAWOO JAPAN sales staff pointed out that the standard is not unified, "want to import the LED lighting products, customers must first prepare the application, but because of no standard specification for the safety and reliability of the application, not prepared, so customers have suspended import". Nevertheless, South Korean manufacturers are also optimistic about the Japanese market? This is because there is no standard specification, overseas companies are easy to enter the domestic. FAWOO JAPAN wanted to take advantage of that. The purpose is to build sales network in Japan before other companies. FAWOO JAPAN sales staff, said: first of all, to develop special products and niche markets, and then promote the expansion of the use of patents and other strategies. To strengthen the brand strength". The company believes that this is a good opportunity to establish an equal or higher status with Japanese companies.

Targeting the enterprise and specialty products market in Japan

Now, the company's LED lighting lineup is the power of 3W ~ 150W products. In the field of power 20W below, has gathered a number of manufacturers led by well-known lighting manufacturers. In this case, FAWOO JAPAN will begin to expand the "confident" 20W higher power products. In addition, the company is also actively developing flat type LED lighting. The planar LED illumination is composed of a light guide plate and a LED light source, and the structure of the LED light source which is arranged on the end surface of the light guide plate is diffused into the surface. The company has an advantage in the light guide technology. The number of Fawoo Technology in the LED lighting market is not enough, the original is a machine tool manufacturer, so good at making light guide plate, has the strong point of LED did not reduce the brightness of light in the premise of uniform diffusion technique.

The company with high output power for the advantage of the peace panel are, "no fan cooling technology to direct cooling of LED light source no fan cooling system" and the use of special protection to reduce the diffusion plate glare phenomenon unique to LED and reduce the optical loss of light induced diffusion system". None of these two technologies have been published in detail, but has been patented.

In addition, the company's recent product lineup has increased the explosion-proof lamp type LED lighting (product name "LumiDas E", has been certified by the relevant IEC explosion-proof). The explosion-proof lamp is suitable for being used as a chemical plant and a gas station where the explosion of dust, steam, gas, etc..