LED lighting market price war again"

Behind the fiery market data, some companies have not yet begun to taste the sweetness of LED lighting, but in the tragic price war collapsed. For the LED lighting industry, the price is a timeless topic. It is related to the survival of the lighting business, but also related to the market acceptance of LED lighting products.

Autumn, LED market is still carnival". Busy orders, busy expansion, busy mergers and acquisitions...... Busy in the market at the same time, the price war is also playing the joy. Behind the fiery market data, some companies have not yet begun to taste the sweetness of LED lighting, but in the tragic price war collapsed.

For the LED lighting industry, the price is a timeless topic. It is related to the survival of the lighting business, but also related to the market acceptance of LED lighting products.

Since 2013, LED lighting market ushered in a hitherto unknown "hot", in the nature of "profit driven businessman", cheap grab quickly became the traditional city enterprises and LED as "new army" sales strategy, the price falls fast enough to be struck dumb.

The price war once again "open" due to market stimulation, 2013 LED lighting market to enter the "Warring States period" feudal lords vying for the throne, the price war, channel war, brand warfare in the flames of war, manufacturers have style all their own, to a critical point in the outbreak of the market to seize the initiative. With the decline in the cost of LED chips, packaging technology, large-scale production, LED lighting products triggered a new round of price cuts".

According to the analysis of LED lighting products in the retail price of the global research institutions show that since the beginning of this year, to replace the traditional 40W incandescent lamp bulb LED global retail price has fallen by about 20%, and replace the traditional 60W incandescent lamp bulb LED global retail price fell more than 25%. The market demand is more huge civilian market has become the goal of LED lighting companies competing for.

With the price of LED bulbs fell below the sweet point, the speed of its penetration into the civil market also accelerated. Income does not increase profits vicious circle intensified, in fact, since the second quarter of this year, LED lighting industry ushered in the warmer period. Order queuing, full capacity and other good news also once let the industry believe that the spring of LED lighting to. However, behind the full order, increase income does not increase the phenomenon is still LED industry lingering haze".