LED lighting market situation analysis (three)

ASEAN market

The ASEAN countries have bilateral trade agreements with Chinese, export LED products can enjoy lower tariffs or even zero tariffs, and Southeast Asian countries economic growth speed, infrastructure investment, policy is also very attractive, has become a new hot spot. In Thailand, 2012 Thailand lighting market size of about 1 billion 400 million yuan, of which LED accounted for about 12%, is expected in 2015 will increase to 45%-50%. More importantly, as long as the Chinese enterprises to obtain proof of origin in the country, LED products exported to Thailand can enjoy zero tariffs, and the price is 2 times the domestic lamps and lanterns in Thailand. In Vietnam, the Ministry of Construction announced the "2011-2020 national urban development plan," the draft, 2011-2020 Vietnam urban development (including new facilities and urban transformation) total investment of about $50 billion. This means that LED lighting in the Vietnamese market there is a huge potential for expansion, the future may become a new strategic stronghold of Chinese LED companies. In the product, due to the Southeast Asian market is a tropical climate, year-round hot and rainy, companies need to work on the heat and moisture.

American market

As the United States gradually withdraw from the QE (fed QE), some experts believe that global investors to focus on the United States and other developed markets, reduce the weight of emerging markets has become a new pattern, and will again become a locomotive of the world economy, emerging market China etc. but high risk areas. The main reason is that after the financial crisis in 2008, companies in Europe and the United States the fastest layoffs, downsizing, so that the company's ability to self recovery soon. The United States LED lighting market volume, fast growth, make it become the first LED lamp, the export volume increased year by year, but the lamp price has decreased year by year, many enterprises take puerile way, making the overall presentation "quantity price fall" situation.

Currently OEM exports to the United States to become the main model, the scarcity of free brands to small and medium enterprises, small and scattered export orders, unlicensed products accounted for the mainstream. The relevant data shows that in the first half of 2014 on the export orders, on average about $20 thousand, more than 80% of the amount of the order of less than $30 thousand. At the same time, improve the threshold for certification so many companies flinch. The future, the market will show a higher growth rate, in the face of this fat, with fangs and claws of the enterprise will be more easy to chew it.

Central and South American markets

Central and South American countries in 2013 growth rate of 2.6%, but the next two years is expected to increase to between 3.6% and 4.1%. In South America, Brazil's growth is slow because of weak external demand, international capital flight and tighter monetary policy. The future growth of Mexico and China and the United States will accelerate, as the export of industrial products is improved, the domestic demand is stable, and the adjustment of economic structure. In recent years, Brazil's economy has made great achievements, the lighting industry market size in 2011 has grown to $2 billion 300 million, is expected in the next five years, Brazil lighting market will increase from $2 billion 300 million in 2011 to $4 billion 720 million in 2016, to expand the scale of 50%. Overall, the Brazil market has great potential, policy support, technical progress "for China lighting for the external opportunities, the Brazil market has great potential, but the market development of high difficulty, high trade tariffs in Brazil, plus many legal restrictions, trade protectionism is serious, do not have the advantages of enterprise core technology patent alone, the price is hard to break into the Brazil market. As a major energy consumer, Mexico energy department has issued a regulation, first announced in December 2010 40 Mexico lock and 60 watt incandescent lamp on the commencement date postponed from December 31, 2013 to December 31, 2014. For LED lighting products, NOM certification of safety and energy efficiency is a mandatory requirement for its entry into the Mexico market.