LED lighting regular promotions and unconventional promotions

LED lighting dealers get manufacturers little support even completely rely on their own independent to carry out promotional activities, the pursuit of sales is one of the reasons, but if the promotion of the input-output ratio is too low, make it unprofitable, apparently also did not reach the original intention of business promotion.

At present, all kinds of marketing activities, variety. How to ensure that the end product of single goods quickly, LED lighting dealers are more willing to use this marketing promotion tools. LED lighting dealers get manufacturers little support even completely rely on their own independent to carry out promotional activities, the pursuit of sales is one of the reasons, but if the promotion of the input-output ratio is too low, make it unprofitable, apparently also did not reach the original intention of business promotion. So, with less input and more output "operation consciousness but also makes a lot of dealers in the terminal sales, has obvious characteristics, namely: the promotion of small scale, low investment cost, the promotion of single form, the number of frequent.

Dealers do sales promotion in the form of dealers, generally prefer to follow the trend in the form of other businesses to engage in what kind of activities, the effect is good, he immediately followed the recommendations of the manufacturers or simply follow the imitation. Looking at the current market on the various types of promotional activities, in fact, most are similar, if divided up categories from the form and mode, can generally be divided into their regular promotion mode and non regular promotion mode (i.e. theme promotion). Regular promotions is a promotional model is usually adopted for dealers, content not deviate from the general is preferential sales, free samples, buy gifts. Of course, the form and pattern of activities can be constantly changing. How to make new ideas, in fact, is the highest level of conventional promotions.

LED lighting regular promotions and unconventional promotions

The application scope of regular promotion:

Suitable for operation groups: weak economic strength of small and medium-sized enterprises and small and medium-sized agents, distributors;

Suitable for the operation of products: new products listed or old products to compete with similar products;

Suitable for the operation of the terminal: the shop has a counter, the clerk has been trained or promoters stationed, large traffic.

Unconventional promotional model (also known as the theme of promotion), but also the dealer is often involved in a promotional activities. Such promotional activities are generally determined by the manufacturers to determine the activities of the program, the theme, scale, form, and then be responsible for the implementation of the dealer or implement. The number of non conventional promotional activities is not much, the operation scale, in the consumer's impression is deep, long-term sales on the market to have a profound impact, so once the manufacturers to come up with a set of feasible operation scheme, many dealers are willing to follow.

Characteristics of unconventional promotion:

1, guidance. When operating unconventional promotional activities, there is usually a program of activities for the dealer in the operation of the program, procedures, scale, media dissemination and other aspects of a comprehensive guide.

2, theme. Non conventional promotional activities generally hope to impress in the minds of consumers, therefore, activity manipulator will propose a attractive theme and slogan throughout the event, to attract more people's attention.