LED lighting replacement land factory to expand the global brand forces

Despite the recent LED industry into price competition and supply and demand imbalance and other issues, but the analysis of China's export growth in 2015, only 3 industries have a significant increase, one of which is lighting. According to statistics, in 2015, exports of lighting output growth of 9%, compared to 2014, based on the LED technology exports in 2015 compared to 2014 growth of 25%, compared with the global economic growth rate is less than 3%, the development of the lighting industry is far better than the global economic indicators.

Lighting industry growth can achieve the brilliant performance, in addition to the normal market shipments, mainly by LED lighting technology is gradually mature, and thus stimulate the market for replacement replacement demand, but when the development of LED lighting penetration rate reached a certain occasion, the future market growth will gradually slow down, so the industry must grasp the present time to develop the brand or pathway, with 2014~2019 years of general lighting market growth rate of about 5%, for at least 2 LED industrial output growth into space, with the decline in value of the product changes, the overall market growth in the number of about 30~40%, to have such a strong growth momentum, in the LED lighting industry, there is no what to complain.

Global lighting steady growth of industrial chain changes bring new challenges

According to the survey estimates, the global lighting market size is expected to reach $128 billion 700 million in 2019, which is the 2014~2019 compound annual growth rate will reach 4.6%, including 3 plates of general lighting, automotive lighting and back lighting, especially in the general lighting is the main field of application, the proportion of the overall market for about 8.

Looking at the current lighting market trends, LED technology has become the mainstream, but the LED of the upstream, midstream industries in the global total output value of only about $about 20000000000, if it is not visible to the downstream terminal market development, will restrict the future development, and the downstream extension of the application and most have the opportunity to form the industrialization, the enterprises in the future to continue to expand or development general lighting brand, will be a good opportunity.

According to the lighting of the terminal market division, can be divided into residential, office, shops, hotels, outdoor, industrial and building 7 big market, and the residential areas in the global market, the largest proportion of the overall market value of about 38% or so, so the industry is also looking into the future of digital Home Furnishing lighting, will bring huge growth opportunities for the market. But it must be clarified that the issue of smart home has been developed for many years, the actual application of the user is very limited, really want to play the Internet of things (IOT) function is still difficult. We must be rational, home lighting is still the general lighting and simple quality lighting as the main demand, as the construction field is the smallest market, but it is the fastest growing terminal market.

With the development of the market, the global general lighting will show 5 major trends: first, LED market share continued to increase due to LED lighting than traditional lighting saving up to 40%, and the government of the strict requirements of energy consumption and promote LED lighting penetration rate increased; two, technology replacement speed: the threshold of making early light products. High, PHILPS, OSRAM and other manufacturers so it can maintain a high margin, but the era of the LED light source products more competitive, from the customer to the efficiency of lighting products and color rendering and heat dissipation requirements continue to increase; three, LED products are price decline is the popularity of the LED process, which belongs to the electronic industry, the price of the improve with improved technology and expand the size of the market, the price is more and more to the decline; four, the increase in the number of LED manufacturers, will be more LED than traditional lighting manufacturers, past Lu Shengchan traditional lighting manufacturers are only a few thousand, but now the mainland has up to more than 30 thousand lighting manufacturers; five, LED packaging used in the proportion of backlight or display to reduce the proportion of general lighting supply increased.

Although the world's major LED lighting brands are still mainly concentrated in the United States, Europe and Japan, but the overall pattern of the industry chain also continued to change, if the industry does not want to invest resources, will likely face exit. As for what is expected to be in the era of LED lighting manufacturers win? I think we need to have 4 elements: one is to have a strong ability to innovate, the two is the production of high quality products and R & D capability, three is a powerful international sales network, four is a strong financial strength.

Mainland LED lighting market chaos make good use of mergers and acquisitions into the global market

The rapid rise of China LED lighting industry, and have the opportunity to win the global lighting market leadership in the future, the reason can be traced back from 70~80's, at that time a large number of Taiwan lighting industry along the ancient town of Guangdong, and led the local lighting industry. Industry estimates, the mainland production in the global lighting industry accounted for 7 of them, of which there are about 7 into Guangdong. Guangdong City, Zhongshan accounted for 7 of the total, Zhongshan's output of up to 7 is concentrated in the town, making the region a global lighting manufacturing center.

Due to the past energy saving bulbs, the continent's energy saving lamp production accounted for about 9 of the world's total, so the whole development of the mainland lighting industry chain maturity and high concentration. Together with the mainland authorities from 2002 to start the semiconductor lighting planning, the LED industry from the upstream epitaxial, midstream packaging has laid a solid foundation. Then the original collocation downstream lighting market demand, with the arrival of the era of semiconductor lighting, landscape lighting, promote the city in 2003 2005 to launch the ten city lights, cross-strait exchange programs, the policies for the industry to implement the application technology of LED. 2011 LED into the indoor lighting market, the replacement of the lighting market is also booming