OSRAM hand in hand Mlinson reshape the new pattern of the lighting industry

Acquisition of OSRAM lighting finally dust curtain. To IDG capital led by hand China LED and Yiwu Dachang Linsen state-owned capital operation center Chinese consortium, with four hundred million euros of the cost of acquisition of OSRAM lighting business LEDVANCE. LEDinside believes that the acquisition also highlights the international lighting companies have want profit from poor prospects for the field of LED lighting and LED lighting manufacturers withdraw, Chinese is through the cost advantage, and the support of the government, in the lighting market in the future continue to grow.

The acquisition by IDG capital led by state-owned capital operation center and Yiwu Woodlans etc. Chinese consortium successfully won the Lund Vance (LEDVANCE, OSRAM lighting business) bid, a total of 400 million euros to buy OSRAM LEDVANCE lighting business. The acquisition is also China's LED manufacturers to join the international capital side, together with the local government funds Austrian aid, the successful acquisition of overseas markets index case.

According to LEDinside statistics, in 2015 the global average output value reached $82 billion (excluding vehicles and other special lighting), of which LED lighting output value of about $25 billion 600 million, the overall LED penetration has reached 31%. But also because of the penetration of LED lighting continues to rise, coupled with intense competition in the LED lighting industry, leading international manufacturers have abandoned the original has been operating a century of lighting business.

In the case of OSRAM, 2015 revenues of up to $6 billion 100 million, excluding off OSRAM Opto Semiconductors, after application and automotive special lighting, lighting and lighting systems business revenue reached $3 billion 200 million. After comparing the general lighting market size, OSRAM's market share of about 3.8%, ranking the world's top second. However, the future of OSRAM's light business after the spin off LEDVANCE, OSRAM brand in the future will be a substantial decline in the market share of the general lighting. The company's operating objectives will also shift to higher margin LED components, automotive and special lighting. We can see that the lighting manufacturers have to abandon their past grab market share, turn into the development of high added value in the field of strategy.

With this transaction, OSRAM and M.L.S. also reached a strategic supply agreement, LED to OSRAM chip factory in Malaysia began operating under the OSRAM Linsen will buy a lot of orders once a year, LED chip. For OSRAM, the sale of the business to ensure future MLS source LED chip itself haikou. For our new LEDVANCE, will use OSRAM's patented chip LED package, plus the MLS has a cost advantage, then OSRAM and Sylvania brand in the lighting market will accelerate the expansion of Chinese manufacturers to attack cities and capture territories, Yu Zhaoming field's market share, double win synergy.

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