LED lighting sales tide is coming?

To have sufficient financial reserves to meet the market. We doubt the explosive growth of LED lighting.

Since October 1st this year, China will ban the import and sale of 60 watts and more than ordinary incandescent lamp. The incandescent lamp has entered the countdown, incandescent exit left gaps in the market, whether for energy-saving lamps or LED lights, is an opportunity to quickly host There was no parallel in history., in this industry changes, become a category leading brands, both a test of factory production research and development ability, but also the wisdom of the great marketing competition.

To have sufficient financial reserves to meet the market. We doubt the explosive growth of LED lighting. First of all, consumers will not deliberately lose the incandescent lamp, to buy LED lights. They only have to buy a new LED light when the incandescent lamp is broken and a new light is needed. Given that the price of the LED lamp is 10 times that of the incandescent lamp, it is even harder to take the initiative.

China's lighting industry has clearly entered into a large number of costs for preparing for the sales of LED lights. But the effect will not be revealed in the short term, the vast majority of consumers will usually have the remaining incandescent, will not spend a lot of money to buy a special LED lamp. This is the case in the United States, even if consumers agree that in the long run this is a good thing, but they did not throw away the surplus incandescent lamps, replaced by LED lights or energy-saving lamps.

LED lighting sales tide is coming?

Of course, after a long period of time, consumers will gradually replace the incandescent lamps with LED lamps or energy-saving lamps, after all, this can save a lot of energy. A LED lamp power consumption is only equivalent to 1/6 incandescent lamp, and life is 40 times the latter. If you use the other costs of the lamp into the calculation, a LED bulb compared to the equivalent of incandescent light, each year for U.S. consumers to save $10 to $25 tariff. But everyone will replace the incandescent rush on like a swarm of hornets? This is not happening in the United States, and we don't think Chinese consumers do the same.

If we run a LED company in China, the first consideration is to make sure that we have enough financial reserves to wait for the market to develop. It is a mistake to invest too much in marketing costs, and it is better to wait for the market to develop. Focus on a niche market is better than a comprehensive study. This is true in almost every product category. But there is another consideration in lighting products.

With more and more companies trying to enter the LED field, distribution will be a big problem. We believe that the early LED sales will not be large, there is no retail business is willing to store more than two brands of products.