LED lighting small brands: early selling by the end of the comprehensive competitiveness

Review: the early selling by the end of the comprehensive competitiveness, the development of small brands need a long process, especially in nurturing, small brands have yet to be strengthened. A brand from small to large is not done overnight, which requires a very long development process.

In marketing, the brand is always carrying a variety of advantages, even by small erode the market share of brand, from their mouth to eat is not easy, to seize their market share is a tough war. But we also have reason to believe that there is a big strong brand to complete monopoly market, small brands can not fight but can not fight fiercely, but to understand the battle of wits.

Early selling by the end of the comprehensive competitiveness

The development of small brands need a long process, especially in nurturing, small brands have yet to be strengthened. A small to large brand is not easy, it requires a long process of development, especially in the beginning of the creation of small brands have to do the most important thing, I think it is necessary to identify the location, the key is to identify the product positioning. We often say that "big and complete, small and specialized, so small brands to establish small and specialized product positioning, make products to identify the category extension segments, do the fine, but also let the product differs from the well-known brand products, so that products are selling, competitive. Of course, blindly do the product is unique or not, you still have to persevere in quality and service, so as to attract repeat customers, but also to absorb more customer resources.

Small brands to learn to do a supporting role"

LED lighting small brands: early selling by the end of the comprehensive competitiveness

A drama not only lead to the color, supporting also have outstanding performance, in order to win applause. However, there is always such a time, the protagonist instead of a supporting role in the limelight, because the supporting role of the performance is even more let us applaud. Everyone wants to be the lead, so small pieces of brand products are also eager to build their own channels, their own shops blossom everywhere, but if in order to stand on the stage when the protagonist, finally put a lot of money and effort, but did not win the absolute market share, the leader had lost off the The loss outweighs the gain. Some brands have chosen such a market strategy, Gan do supporting role can make big business.

Although the small brand advantage more and more small, the living space is gradually being squeezed in some corner, but every small brand will have the idea to rise head and shoulders above others, to achieve this ambition, I think small brands must keep pace with the times, keep up with changes in the market trend, and make itself from small, product well, from the price to the product price increase will be layered products, gradually improve their own competitiveness. Even as a supporting role appearance, but also to make their own drama more popular.

Product differential marketing into the market

For many dealers, one thing often let them struggle, is what to do specific brands or do specific products for manufacturers, dealers certainly hope the owner can do exclusive, but for dealers he could increase the number of brands and products, as long as the increase of items can make money at the same time. Not the original brand cooperation has aroused strong opposition. Differential marketing requires sales staff do not just stare at the existing category dealers, looking up a large category platform to see if they have a chance.