LED lighting traditional channels or rebound will occur

Traditional retail to make money, more people lose money; electricity supplier channels to make money less, more people lose money. On the occasion of the rapid development of the electricity supplier, when some of the problems behind it can not be effectively resolved, and the price advantage is gradually reduced the high cost of promotion, the traditional channels may be a rebound in the development period. At present, the domestic lighting companies have set up e-commerce channels, e-commerce has become an essential channel for enterprises to develop their own brands.

How to transform the traditional lighting enterprises with e-commerce, with the platform or self built website?

LED lighting traditional channels or rebound will occur

Obviously, the lighting industry for many small and medium enterprises, financial strength is limited, do not rule out to web companies, but in Tmall, Jingdong and other mature platform is the most economical choice for them. However, the electricity supplier platform all the way to promote the cost of promotion, so many companies want to enter the electricity supplier prohibitive. 2012 - 2013 is the peak of the development of electricity providers, but at the same time the high cost of promotion also ruined the future of Amoy brand.

A person who does not want to have the name of the person in charge, said that as the trend of development, the electricity supplier must develop, including their own companies are also conducting electricity supplier. But at the same time, he believes that with the development of the electricity supplier, the promotion costs soared, the high cost of promotion will make many enterprises can not afford, it may appear in the traditional channel rebound opportunities for the future, we would rather put more resources into the traditional channel construction, rather than into the electricity supplier in the field. As Feng Huakui said, "if you stop the Taobao promotion fee, our shop can live it? Feng Huakui believes that, in accordance with the gross margin of 50%, the promotion fee of 15% to 20% is very normal, hard to do a year of traditional enterprises to do $2 hundred million, $40 million to Taobao, the basic work is to Taobao.

As we all know, the traditional electricity supplier is the flow of the economy, the electricity supplier industry is the biggest problem is the high cost of traffic, low gross profit, homogenization caused serious low loyalty, low purchase rate. Many electricity providers in terms of, as long as a stop advertising, orders straight down.

Lighting product characteristics determine that they are not suitable for doing business within a short period of time, many companies will appear to follow the trend of the development of the electricity supplier, but after a period of time, when we found online can not solve many problems, or will return to the next line. The overall situation, the traditional retail money of many people, a few people; but the electricity supplier channel money less, a loss of many people, the current electricity supplier is to set up a hope business is a good stuff, must do, can also make a lot of money, but the hope for many companies, seemingly near and far.

So the author thinks that, in the rapid development of the electricity supplier for the occasion, can not be solved effectively when behind some problems, and the price advantage is high promotion costs reduce gradually, the traditional channels of a period of rebound is not impossible, may even affect the pace of development of the electricity supplier.