LED lighting virtual combination of profit is very impressive

Review: according to Foshan lighting association president, the first "mood lighting" experts said Wu Yulin, a famous special industry occupation manager told him last year because of the new brand to hit the market, their investment in advertising is very large, through a variety of media, quickly well-known big companies.

Although the performance of the year income is not enough, a year of advertising costs, but the boss's trust in him, because the stock rose a lot, the profit is considerable, but only got great benefit. Last week, a well-known lighting company as general manager, now do occupation managers of small enterprises at present, a friend told me that he had left the company, because the company's reputation is not high, the brand does not ring, he took to increase advertising efforts to expand the visibility of the practice, and in the national distribution, because benefit not immediately effective, the boss is not satisfied.

In fact, the product of this factory is very suitable for supporting the product, but to take the brand strategy, invested 2 million yuan advertising costs, such as the sea into a small stone, simply can not play a role. In addition, the company also faces inventory, service, cost, capital and a series of problems. The problem is inevitable, for small businesses, the most important is pragmatic, live and live well is the most important.

LED lighting virtual combination of profit is very impressive

Recently, a package of listed companies do come to Foshan looking for OEM manufacturers, he said: "last year, the company to do the brand, distribution throughout the country, the product quality is good, but there is no cost advantage, resulting in product stocks soared and the loss of over 100 million yuan. From the beginning of 2013, they began to take the actual situation in the way, '' -- will do virtual channels as to expand brand awareness, greatly reduce the price; 'do' -- the main channel as the key to the implementation of the project, the project received a lot of orders last year, the profit is very considerable. In fact, whether small business or large enterprise, whether it is "false" or "real", the most important is to understand "virtual" is for the future of "real", more advertising if not into the actual benefits, it can only be a waste; business is like a go to the overall disk, sometimes can give up one or two small regions, however, to the final winning or mesh, who covers most who is the winner.

In 2014, LED lighting will enter a white hot competition, whether large or small enterprises will be put into the fight, to thousands upon thousands of horses and soldiers bridge is the key to success will be a war, in a sense, there is no so-called "large enterprises will win" theory. Look at the mobile phone industry, Motorola, Ericsson and other companies, which is not a giant, and then the same big business failures. When turning, it is easy to be beyond the others, but also very easy to surpass others, for the enterprise, "real" and "virtual", the choice is yours.