LED market is entering a new phase of the enterprise will be how to make product differentiation?

2013 can be seen as a starting point for the rapid popularization of LED lighting in China among ordinary consumers. However, at the same time, business competition is also growing. In the feudal lords vying for the throne market, enterprises are faced with how to make the product forming the difference subject, have to adjust product strategy of large enterprises, from general goods market to market segments, such as transport machinery, medical care and agricultural application specific market.

In China, the popularity of LED lighting is entering a new stage. LED lighting products from the previous government subsidies for outdoor lighting, public facilities, indoor lighting, commercial lighting and other purposes, into the lives of ordinary consumers. 2013 can be seen as a starting point for the rapid popularization of LED lighting in China among ordinary consumers. However, at the same time, business competition is also growing.

In the feudal lords vying for the throne market, enterprises are faced with how to make the product forming the difference subject, have to adjust product strategy of large enterprises, from general goods market to market segments, such as transport machinery, medical care and agricultural application specific market. European and American companies specializing in market segments are involved in Chinese projects. Although Japanese companies started late, but with the popularity of LED lighting in the Japanese market experience in China is still expected to show their talents. For Japanese companies, the Chinese market is absolutely not to be missed during the initiation period. 2015 China market is about $10 billion in 2012 is an important year for China's LED lighting popularity. China's national semiconductor lighting engineering research and development and Industry Alliance (CSA) said that in 2012, China's domestic LED industry competition is fierce, the rapid decline in prices for 1 years. From the beginning of 2012, in the next 3 to 5 years, China's LED lighting industry is expected to usher in a golden period of rapid progress.

Central and provincial subsidies to strengthen the policy of the Chinese government is also promoting the popularity of LED lighting, has been providing policy support. In addition to the January 2013 release of the semiconductor lighting industry planning, but also consider further support. The program is jointly organized by the national development and Reform Commission, Ministry of science and technology, Ministry of industry and information technology, Ministry of finance, Ministry of housing and urban rural development, the State Administration of quality supervision, inspection and Quarantine of the six ministries.

The purpose of the plan is from the national level, to provide support for the industry to promote the healthy and orderly development of the semiconductor lighting industry, reducing carbon dioxide emissions. In the "12th Five-Year plan" period, the government will Chinese through subsidies, LED lighting output to achieve an average annual growth rate of around 30%, before 2015, the output value increased to 450 billion yuan (500 billion yuan more than expected by 10%). Among them, the lighting of the commonly used high-power LED lighting products will strive to expand the output value of 180 billion yuan. Guangdong provincial government will also grant provincial subsidies.

The province in March 12, 2012 issued a strategic emerging industries in Guangdong province development plan in 12th Five-Year, LED lighting and other 8 industries as a new basic industry in Guangdong Province, said it will focus on training. The province has decided to issue about $22 billion in subsidies during 12th Five-Year. Subsidies issued in a variety of forms. The main form of loan interest, guaranteed discount, free subsidies, to replace the award, equity investments, debt investments, etc.. The province will be through these subsidies to strengthen financial capital and financial capital, technology research and development, industrialization and other aspects of comprehensive support. In addition to subsidies, the province will also provide support for the expansion of the LED market.