LED market price war continues, the development of the industry is pushed to the cusp

In recent years, the rapid development of domestic LED, the entire industry is concerned about the LED light efficiency, price and energy efficiency, and often ignore the harm of LED light radiation. Europe and the United States and other developed countries have long been concerned about the role of LED light radiation on the human body, from the lamp design to focus on reducing the harm. There are a few domestic enterprises earlier on LED optical radiation safety, for example, Chinese Electronics Standardization Institute, China Saixi (Guangzhou) experiment.

November 1st, the Ministry of industry, semiconductor lighting technology standards working group held in Hangzhou, LED national standards for radiation safety certification. The meeting approved the "semiconductor light-emitting diode light radiation safety - Part 1: requirements and classification method" and "semiconductor light emitting two tube light radiation safety - Part second: Test Method" two standards, Hangzhou Zhejiang tricolor, China Electronics Standardization Institute, China Saixi (Guangzhou), Zhongshan laboratory inspection, Changzhou CIQ the main drafting unit attended the meeting. In recent years, the rapid development of domestic LED, the entire industry is concerned about the LED light efficiency, price and energy efficiency, and often ignore the harm of LED light radiation. Europe and the United States and other developed countries have long been concerned about the role of LED light radiation on the human body, from the lamp design to focus on reducing the harm.

There are a few domestic enterprises earlier on LED optical radiation safety, for example, Chinese Electronics Standardization Institute, Chinese Saixi (Guangzhou) laboratory units, not only a large number of related research, also actively promote the LED radiation safety national standards development work, to guide the healthy development and regulate the whole the LED industry from the national standard height. Turning to the market, LED market price war continues, the industry development is pushed to the cusp. There are many methods of LED lighting products prices respond to a price war, LED enterprises should formulate a development strategy with its own actual situation, low-cost strategy of enterprise technology, capital and scale of comprehensive strength are put forward higher requirements, blindly but may make their own losses, so that the price war is the only way is LED enterprise. Low price for the market, should be the means of market competition, rather than the ultimate goal.

LED enterprises should not only through the improvement of production technology, improve production efficiency to reduce cost and gain profit, should increase technology content, enhance the value of the product, the product price competition away from the battlefield, in order to obtain a more comprehensive and more long-term development, to occupy a favorable position in the fierce competition; the core strategy of the enterprise must be return to the brand value up, firmly grasp the quality of the bottom line, in the long-term competition, and enhance the quality of management for the road, let the products occupy a space for one person in the domestic and international market. LED market price war on the LED metamorphic current consumer awareness is low, difficult to accept than traditional lighting products a lot of price, and LED lighting manufacturers in order to seize the market, there have been a natural trend of price war. According to the report, this year, LED backlight and lighting market demand, chip, packaging and application vendors full orders. But at the same time, LED industry overcapacity problems still exist, the terminal product price competition. Prices can make LED lighting products prices fell sharply, but also means that the high price of LED lighting products disadvantage began to reverse. Compared with other lighting products, LED lamp is also a major disadvantage of the popularity of a bottleneck is the high price. Although accompanied by raising the level of production and technology, LED lighting products prices will be reduced to an acceptable level, but there is no doubt that the price war makes the level to be ahead of the arrival, promote the popularization and development of LED lighting and LED lighting market. But the problem is obvious.

LED lighting manufacturers price war, squeezing the profits of the manufacturer, there are a large part of the manufacturers in order to maintain profits, making use of raw materials, low price products, also led to a decline in the quality of the product, causing users more distrust of LED, leading to the occurrence of vicious spiral, is not conducive to the development of the industry.