LED marketing new thinking in the Internet Era

Introduction: lighting enterprises to develop the electricity supplier's footsteps never stop, even stronger, more quickly, so you can imagine, with even lead the era for lighting enterprises, especially in the rapid rise of the LED industry, how can not wait. For the first time since Robin Li dished out the "Internet thinking" concept since the Internet, especially the new channel to the mobile Internet as the representative of the rapid development has caused the traditional lighting retail form examination reform, has emerged LED lighting way to develop electronic commerce in the Internet era brings innovation, this is reflected in the whole network the way to sell the form the entire lighting industry has to constantly adjust the format. The age of the Internet: the courage to do the leading LED marketing "goers" without their own network brand, you not miss an opportunity, but a time. Broaden the lighting products marketing channels, strengthen the advertising effect, the integration of online and offline mode, new marketing thinking line experience, online orders are each in the LED era in the tide of the manufacturers have to consider the problem. To find the difference of self pulse, identify the location for many LED enterprises, the network marketing channel model is not familiar with, "would rather take all over the whole network, not missing a" thought, no focus, no planning for LED product marketing. For this kind of practice, Xiao Bian just want to say, you spared the Internet, but also spared yourself". Pay attention to the micro micro marketing "as a modern society, a kind of low cost and high cost-effective means of marketing, according to the network data show that in 2013 micro-blog more than 500 million registered users, WeChat has more than 400 million registered users, 2 super mobile platform exclusive terminal customers China Mobile more than 95% of Internet, mobile Internet in the present age, who have customers who is the winner. Apart from micro-blog, WeChat micro marketing in two, microscopic (micro film), micro mall, two-dimensional code, WeChat public platform can not be ignored is also micro marketing channels. At present, LED lighting industry for the use of micro-blog, WeChat, two-dimensional code has become the enterprise publicity channels in an important part, but is available for potential micro film, micro mall is not fully utilized, for LED lighting companies, according to their own advantages, for their own development promotion mode select micro marketing. Can bring unexpected results for the development of LED lighting. LED new ways: marketing to "grassroots" (1): thinking ahead to lead the user consumption desire in a closed traditional lighting retail era, enterprises in the "products" as the core idea of sales channels, users of passive products, caused by asymmetric information, along with the popularization of Internet and the coming of the LED era the user is not satisfied, in a passive role, the diversity of the diversification of information caused by choice, to become a major feature of the Internet user was thinking, beyond the user's thinking, the surprise and the products are available to users in advance, leading the consumer desire, catch user psychology will win the LED market. 1, fresh curious is the key to meet user curiosity is LED lighting problem, users of LED products, curiosity can be reflected in four aspects: LED lighting products and creative itself to LED enterprise curiosity, curiosity, reputation of LED R & D and production process of LED lamp price curiosity, curiosity. 2, practical personality is the core consumer demand increasingly diversified and personalized, everyone on the LED lighting demand is no longer confined to the "light", but more attention to the light efficiency and the overall decorative effect, even down to each place different time will show the corresponding degree of light environment. Therefore, whether it is the flagship store, or experiential shopping district, are in order to better maximize the value of LED products. In 2013, new products, new processes, new features, new services, such as the successful introduction of the market, the LED lamps to open up a "blue ocean" to achieve considerable commercial value. (two) fans thinking: let the fans do endorsements 1 star endorsement: double fan effect whether the traditional lighting, or lighting is LED, star endorsement since ancient times is to attract the public eye, one of the necessary means to increase the topic. According to incomplete statistics, please star endorsement in the LED lighting industry is not new, however, please star endorsement LED lighting products in the tide of LED endorsements unique, at present, there is no case of special success. 2, national culture fixed fan group endorsement: the Internet itself is a small world, in the world of Internet Forum: QQ group, WeChat, micro-blog and other small groups to form the world of the Internet, an Internet era to the power of an enterprise. Having fixed and loyal customers is the only way for every enterprise to compete in the increasingly competitive Internet and traditional retail model. Small viewpoint: LED consumption national interactive new thinking, LED companies can start from the following three aspects: to improve the LED online membership system (give members enough right to know), the establishment of LED membership system, perfect internal forum LED product customer service service etc.. The members of the system as the breakthrough point, from the point of LED fans training plan. (three): the inertia of thinking inertia is the consumption index we mentioned above to the LED industry, the common LED flagship store, LED experiential exhibition area of two modes, characteristics for two kinds of this small, needless to say, however, the inertia of thinking on LED expression, Xiaobian that is one of the means to attract users. If the LED manufacturers in the absence of basic advertising to attract customers, often to the LED flagship store, LED experiential exhibition area than to spend money to remind him, until he had to visit the consumer demand is really popular around the LED enterprise. Through the attraction of the store and the product itself to allow users to go to see, that is, these flows do not need to spend money to buy, but also to send the money. Although those regulars are not sending money. For the cultivation of LED inertia of thinking, that we can refer to the following two points: the humanized design stores enough (design including facilities), spatial extension of the LED lamp (familiarity with cinema, furniture city, wedding, the popularity of LED among the civilians). (four) open thinking: share the benefits and risks of the Internet world the most attention is the sharing of the word, abandoned before the ban old-fashioned thinking lighting stores to take photographs, open transparent LED industry, users can take pictures in the LED store, to encourage customers to send cloth through various channels to go out, which brought out the brand influence, how much the advertising fee to buy? Small view: the so-called open thinking, not just for a share in the LED terminal products, on the basis of preserving the core technology, the middle reaches of the whole industry chain, open LED, scheduled users visit the production process, in the Internet era, the risk sharing interests is the LED industry the development of the future. (five) grass root thinking: grass root who in the world LED industry can be seen from apple and millet two companies: apple is targeting high-end consumer market in favor of the cause of the global mobile phone market of the grass root thinking lord it over others; the rise of millet in Taiwan and China benefited from the era of the internet. The design of millet advocate, is everyone affordable, people love to use design, which makes it the root among consumers can run deep. Thus, in the era of Internet LED industry, with apple and millet marketing strategy, to seize the high rich handsome white Formica, at the same time, to fully mobilize and create interactive psychological grass root, to meet different needs, and also to make more profit space. Small view: the so-called grass root position is to change the thinking, thinking, LED lighting designers benefit from a professional, but also subject to the professional, LED lighting products serve the general public, only put down the noble profession, into the world, may arouse different thinking inspiration. (six) media thinking: everyone is a source of dissemination of many LED companies are stressed that the Internet thinking, but the core of the Internet thinking must be careful to feel the needs of users, which is actually the starting point of all business. It is different from the traditional lighting marketing era, change and equality in the age of the Internet for LED lighting manufacturers was a headache, in fact, in the LED lighting business busy layout and expand LED marketing channels at the same time, everyone in this era is a part of the channel, how to make good use of the "person" of the channel. Is the LED lighting manufacturers need to think about the topic. Xiaobian view: the Internet era of LED media thinking, you can start from the following points: LED marketing entertainment, LED to promote the story (to tell you and the story of LED, the subject of promotion), LED Institute of technology, etc.. Conclusion no matter what kind of marketing fiery, are created in a particular era, for the LED industry, whether it is still brilliant business, or "kid" micro marketing, has its advantages and its disadvantages, how to use micro-blog, WeChat and other enterprises micro marketing tool promotion function, take the lead in the effect of promotion platform extended to micro mall sales platform is the development direction of LED enterprise. Perhaps, we are still exploring and adapt to micro marketing, and new channels, but no matter how marketing practices are in "sale", let the thought infinitely close to the consumer, through consumer psychology is the Internet era LED marketing thinking core.