LED "money" King temptation difficult to "outsider" cross-border gold rush odds geometry?

Review of the development of the LED industry is, ups and downs, joy and sorrow. Due to the international environment improved, domestic policy support, just 3 years after the winter of LED industry is getting warmer, the market ushered in a be in full swing scene, so many companies have earned pours, facing this "money" king of temptation, some LED do not take the boundary of the enterprise is not "popular" have reached the LED field through different ways, food LED market pie. In recent years, through the acquisition of alliance, LED lighting and other means to enter the "layman" is not in the minority. Back in 2003, the car king BYD began to get involved in lighting, based on the LED industry for ten years. In December 2009, Taiwan Hongyan and Dongbei photoelectric joint venture Photoelectric Technology Co., Ltd. formally enter the LED lighting. In 2011, Guangdong will introduce Gan Hua Delixi Group, the main from the pulp production to the main LED industry chain upstream of the epitaxial wafer and chip project. At the same time, many like TCL, LG, such as the home appliance industry giants have also squeezed into the LED industry, have launched a lighting products. The end of 2013 approaching, Hebei iron and Steel Group announced the Tangshan Chuangyuan Fangda company and Korea ICT company in Pohang jointly set up Pohang Tangshan (Tangshan) new light source Co. Ltd. formally enter the LED industry. In addition, in the year of the horse at the beginning of the occasion, Guangri shares 30 million acquisition to enter the automotive lighting. Apart from the above, and the metal logistics industry leader Australia Shunchang also entered the LED industry door, HEDY holding established seven photoelectric etc.. Some people even speculated that Lei Jun will lead millet stationed in LED lighting, because only the layout of lighting, millet smart home strategy will be more complete, Lei Jun's dream of smart home will be more perfect. Due to China LED lighting industry booming, various funds and companies are mustering strength to head into "LED tide", thus this way, in the end is just to follow the trend or Shun "city" for the enterprise? "Crossover" is far from that as easy, manufacturers could understand. In the terminal market, a large number of professional LED lighting brands, cross-border LED recruits want to conquer the market need to pay more efforts. Look at these LED industry rookie, some successful cross-border, some halfway back LED market. It is not difficult to find, the success of cross-border business is well prepared, for example, with the concept of LED successfully get rid of "loss" hat Guangdong sweet, have strong industry support and strong financial strength behind it drives its emerge in the field of LED. However, for those "defeated" LED industry "layman", such as seven control, August 9, 2013, HEDY holding its own funds invested 5 million 100 thousand yuan to set up Guangzhou seven photoelectric Co., to enter the LED industry, and in November, will be held by HEDY HEDY holding all photoelectric shares transferred to the seven information, retire LED market. In fact, the cross-border LED industry itself is no problem, the problem is not with the planning of combing and sink the heart to do brand and product brand of the core connotation, and form expression and cultural connotation rise to the spiritual level, just add the product. Editorial: as the saying goes: "gehangrugeshan, cross-border operations encountered the biggest problem to understand the new profession, it is difficult to do as well versed in Wu Yi eighteen. Although there are some similarities between the various industries, but the difference between different industries is also very large, each industry's new product development, channel construction, pre-sales and after-sales service are very different. Enter a new industry will have to learn and accumulate, therefore, scattered a lot of energy enterprises, or even because of not familiar with, in the new industry suffered defeat pain. For businesses, while seeking diversification is correct, but also can not blindly follow the trend of cross-border business, after all there is a certain risk, and should learn the situation, along the "city" for. At the same time, cross-border operations must have their own strong brand bearer, cross-border business is a strong game".