LED new color TV market began a national day battle

Although this year's national day market promotion wars still have time, but the new game of domestic color TV enterprises have been launched in advance. Last week, Changhong, Samsung, respectively, around the LED LCD TV products and market layout.

Changhong ultra-thin LED TV new music to teach content as the support, covering its LED, LCD, PDP three major categories. Samsung is rather to organize a LED TV analytical evaluation results conference, through the product sample testing and release of the results, close people to LED understanding and familiar with.

Samsung led by 3 advantages

It is understood that, as the world's first LED TV, and after 2007, 2008 years of overseas market accumulation, Samsung at the beginning of this year to Chinese market launch of the new LED, and to "thin, energy-saving, beautiful" 3 big selling point in the market A new force suddenly rises. According to Samsung's marketing department, said the current Samsung in China a total of 9 LED product line, the market share of the product has reached about 10%.

Samsung TV Tianjin R & D center chief Li Xinyan said, as the world's first LED product development and promotion of business, Samsung LED products have mechanism design, quality, power consumption, environmental protection 4 core strengths. As optimistic about the development of space in the Chinese market LED, Samsung Electronics and Samsung Motors also jointly invested in the establishment of the Tianjin TEDA Industrial Park LED backlight production plant, specifically for LED TV sets.

The National Radio and television product quality supervision and inspection center room temperature Na said that compared with the traditional CCFL backlight, LED TV coverage in the dynamic definition and color rate, power consumption and other key indicators have greatly improved. Especially in terms of energy efficiency, the inspection of the 2 Samsung LED, in accordance with the development of television energy standards are more than 2 and above. Li Xinyan also introduced, Samsung LED TV is not only energy saving at the time of operation, standby energy consumption is only 0.1W, two-way energy saving. Samsung market department staff said that during the National Day this year, the company will be specifically for the promotion of LED products, the development of different promotional programs.

Changhong accumulate steadily winning content

The reporter saw in the "Changhong tribute 2009 national new appreciation", and Changhong launched the thin LED920 television series 2CM and 820 series, 720 series of high end positioning new LCD, PT42, PT50 and plasma products. At present, Changhong has become China's own LED, LCD, PDP three categories of color TV enterprises.

The Changhong music to teach the network content platform based on the integration of its 3 categories of products, in the product hardware technology to maintain their own characteristics on the basis of the content of the product and the application of value-added.

Like the Changhong 920 series LED TV, in addition to the ultra-thin appearance, energy saving and other advantages, but also to achieve the product browsing stocks, weather and other useful life information functions. The 820 series of products with the Internet technology, wireless WiFi, multimedia super DNA decoding, audio quality processing solutions. Finally, Changhong with their own years of military background and strong R & D strength, especially in the key parts of technology through the screen of the master and the resources in the upstream chip, so as to realize the integration of the advantages of the hardware and software content from TV function.

Changhong multimedia industry executive vice president, chairman Lin Maoxiang said, since September 12th, Changhong will be held in the country of large group purchase activities, all stores were 5 fold, 3 advance snatch National Day, teacher's day, mid autumn festival market promotion.

In the PRC, the latest release of the TV market forecast report, 2010 China's LED TV sales is expected to exceed 14 million units. In the next national day, new year's day, Spring Festival and other traditional TV sales peak period, is expected to provide new opportunities for the domestic color TV enterprises LED new war this year.