LED parity or now explosive growth

Application of LED backlight technology TV prices in the future there will be more room for decline. Industry research firm iSuppli Corp. predicts that LED LCD TV market demand will grow rapidly. Next year LED backlight technology penetration from 3% in 2009 jumped to 10%, by 2013 39% of the share. Which brands in the second half of this year will be planned to attack LED TV this big cake.

Parity brings advantages

ISuppli liquid crystal display research department senior director Sweta Dash said, because the LED luminous efficiency, coupled with the second half of 2008, leading to excess supply price fell to the traditional LED module, LCD backlight CCFL (cold cathode fluorescent lamp), and the cost of LED spreads have narrowed. The agency predicts that it will increase to 10% next year, with a share of $39% by 2013.

Information Times reporter learned that, because LED has the excellent characteristics of green technology such as energy saving, thin design, more brands are planning to attack the LED LCD TV market in 2009. Including Samsung, PHILPS, SHARP, SONY, Toshiba and LG and other TV manufacturers, will be in the second half of this year to improve the use of LED backlight. Diplay Search said that the main reason is that LED backlight converted from direct light source to the side light structure, a substantial improvement in the cost structure.

Insiders said, LED backlight technology is relatively CCFL, has many advantages of high brightness, low voltage, small power consumption, although the cost is relatively high, but the amount of postpartum costs will decline, and will surely have a consumer group. According to reports, the current cost of LED TV has dropped a lot compared to the previous, 2009 is expected to further decline in the cost, and the cost of ordinary CCFL will further reduce the gap.

New opportunities for domestic brands

Topology researcher Zhang Chengwei pointed out that "the maximum pressure of the market prompted LED TV parity, will be actively involved in from Chinese brands. As China launched 42 inch and inch LED TV cheaper than Samsung in the price of 37%~42%, while the Chinese brand factory TCL, SKYWORTH, Konka, etc. will also be launched in the second half LED TV.

Earlier media reports said the domestic color TV enterprises to enter the LED industry faces the problem of patent, in this regard, the source said, the current market competition situation, China sales LED TV patent issues, expected future sales are expected to increase Chinese LED TV.

Reporters learned that, in the TV manufacturers, Hisense announced the establishment of a LED module production line, the follow-up will be raised 1 billion 500 million funds for the development of LED module technology. Since then, Tsinghua Tongfang also said it would raise 2 billion yuan focus on LED. One or two years, Hisense, Konka, Samsung, Tsinghua Tongfang, LG, SONY, SHARP have launched LED tv. The store LED TV has been on sale, but because the price of high-end, and do not understand the concept of LED, is still in the rising period of LED TV sales.

Zhang Chengwei said, LED backlight TV will be a market opportunity, as the Chinese brand factory will promote LED TV parity, the relevant manufacturers can take this as China's best market to enter the LEDTV. While the panel manufacturers Samsung, LGD, AUO and CMO actively drives LED TV towards parity and size centralization trend.

data

LED scale next year

Will reach 15 million units

DisplaySearch released the latest report, LED applications in the TV and display products have been imported, the number of LCD applications in 2012 10 inches larger than the size of the LED backlight will be more than 368 million groups, compared with 2008 growth of 25 times. Samsung is more daring to estimate the size of the global LEDTV market may reach 15 million next year. According to DisplaySearch statistics, the next year is expected to reach 15 million 137 thousand units, accounting for about 10% of all LCD tv.

High performance LED analysis

Samsung LEDTV7000 series

Samsung LEDTV7000 series: "like slim fingers" Samsung LEDTV promotional selling. In addition to the Samsung has a new image processing engine technology, Samsung's unique crystal black panel, 200Hz intelligent dynamic technology, the thickness of only 2.99 cm, while the 6000 and 7000 series LED TV has landed in Chinese stores. Samsung SERIES 7000 also has interesting encyclopedia function will show the contents of gallery, cooking, health, children, games and other rich pre built in TV set, and built-in network connections, use the remote control can be in the TV news, stock real-time query and weather information network.