LED products online sales rose sharply lower profits than the line

Therefore, a full understanding of Chinese LED industry position in the world, a comprehensive analysis of the development trend of LED industry, to further grasp the development direction, develop targeted policies play an important role, then the future LED will show how the trend? The game ushered in the price and quality of product design from the demand side of Su Hui said: "technology the improvement and cost reduction, the game will make the whole LED industry ushered in price and quality. "LED vendors have been.

Since 2012, China's LED industry has been developing rapidly under the impetus of policy, capital and market, which has achieved good results both in terms of output value and industrial chain construction. However, from a global perspective, China's LED industry is still in the initial stage of development, especially the low level of industrial technology, and the gap between the developed countries in the LED. Therefore, a full understanding of Chinese LED industry position in the world, a comprehensive analysis of the development trend of LED industry, to further grasp the development direction, develop targeted policies play an important role, then the future LED will show how the trend? The game ushered in the price and quality of product design from the demand side of Su Hui said: "technology the improvement and cost reduction, the game will make the whole LED industry ushered in price and quality. "LED company has been committed to improving product technology, reduce manufacturing cost and components, on the one hand, through the strengthening of R & D strength, improve the original luminous efficiency, can drive every thousand lumens prices continued to decline, on the other hand, by improving the manufacturing process or material, improve product quality, and reduce the overall manufacturing cost.

Upstream component technology upgrade and cost reduction will drive the downstream lighting products cost-effective, LED industry is developing in a reasonable and stable direction. Industry experts pointed out that the price of LED products is about 20% per year rate of decline, the focus of future industrial competition will shift to product quality and service.

From the point of view of product design, will pay more attention to the user's feelings, tend to start from the demand side to design products. LED lighting manufacturers over the past emphasized the luminous efficiency and light output and product life, and now, the technology has become the inevitable end of growth, can let consumers eyes but is really starting from the consumer, can meet the demand of lighting lighting products to end users.

Lighting and color is the most frequent contact with the human physical phenomena, light intensity and different colors have different effects on people, when the product is more emphasis on human visual perception, the lighting design requires comprehensive consideration and feeling of human brain and to accept, and pay attention to human physiological and psychological needs. "LED lighting application of rapid expansion, can be designed to meet the needs of consumers, to create the overall lighting environment and atmosphere will be appropriate, is an important factor affecting the popularization and application of LED. Nguyen Yoshimine said.

The price of the benchmark products to clear channel competition champion finally formed from industrial competition evolutionary perspective, product development is divided into replacement period, the popularity and innovation period, LED, in 2015 before the product replacement replacement stage, 2015-2018 is in the popularity of LED products.

After 2020 will enter the period of product innovation. LED in the process of product replacement, the category is very clear, whether it is T8, T5 bulb lamp, ceiling lamp, downlight, or so, there is a corresponding relationship between the traditional lighting products is very strong, and each category will form a benchmark price, clear out the high-end products, mid-range products and low-end products. How will within a price range, finally let including manufacturers, distributors and consumers of the whole industry to form understanding and recognition quality and price corresponding to the high low-end products in this category.

In addition to the formation of price benchmarking, but also will form a representative of the category of products, in the second half of this year and next year, each category will form a champion product. In the traditional lighting products, each category has its own representative brand. At present, it is difficult to divide the field of LED who is a category of the upper limit of the brand or the lower limit of the brand, through the performance of the market and the operation of the enterprise, in a year or two, will form a category brand. As the symbol of the formation of the brand, formed around these competitive category and brand will promote their channel competitiveness, these agents category brand products distributor in the local market will have very strong competitiveness.

Traditional lighting into the LED emerging business sales profit decline in 2013 LED industry is the biggest feature of the traditional lighting companies to enter the field of LED, and a show on the strength of a strong. 10 years ago in the industrial development, a large number of new LED enterprise investment, the market is booming, but did not make money, now in the LED market for real money or traditional lighting companies. Dou Linping said. In contrast with the traditional hot situation of the enterprise, the emerging LED business sales in spite of a sharp rise, but profits are declining.