LED source: behind the scenes conceal embarrassing

Review: review of the first half of the LED lighting market, can be described as surging and fearless, to light pipe, the main bubble bulb LED light source products will become a barometer of the market conditions in the replacement period. Based on the lack of consumer awareness, in the form of the product can be said to change soup".

In the LED bubble is basically for the traditional 40W and 60W bulb replacement, and in the LED solar tube is the same as the traditional lamp specifications, 0.6m, 0.9m, 1.2m, 1.5m and other T5 and T8 on the market more popular. However, this has led to homogenization concerns.

The merchant reaction of LED lighting products, is more popular on the market vendors in between "singing", while the LED beautiful image in the eyes of the user terminal is more hazy shadow. The high cost of education market manufacturers use the traditional style of lighting products production and sales, products for "core" does not change. The appearance of homogenization, making the price factor is becoming more prominent, the price war area white hot, low price prevailing wind. In order to get rid of a single product form, the enterprise can be described as racking their brains, following last year's display of intelligent products, many domestic manufacturers have launched a smart LED bulb to attract the market. "Smart" has become a popular product bubble and other popular selling points, and gradually become the industry's other homogenization. The environment downturn, industry overcapacity, making the transition to the era of traditional lighting LED lighting industry is full of more variables. Insiders said that the distribution outlets in the downstream, even the store is also difficult to ensure only one brand products, businesses in order to rich products, usually sell other bulk the ratio between 30%-50%, but the price has become the main factor, which has become many small enterprises living space, although the business orientation is different, but love cheap businesses still accounted for the majority.

LED source: behind the scenes conceal embarrassing

Under the background of diversified channels, the rise of the electricity supplier in the sale of things at the same time, both play a platform for price transparency. In the Taobao page, almost all LED world, "6 yuan shipping" and other words for "integrity" Thriller lost feeling, but many of them are on the price to 16W1.2 meters and striking feint, light pipe as an example, the general price between 25-30 yuan, the price of similar products of other companies are in 35 yuan. LED lighting era, enterprises to enter the LED lighting market channels crucial time, the ball bubble, solar tube products more as vanguard role. With the ball bubble, solar tube and other mainstream products impact on the channel, and then pave the way for the popularity of other categories of products. Because use to Home Furnishing in lighting, commercial lighting, office lighting and other fields, which makes a lot of enterprises "preference" bulb, LED fluorescent tube light products, a size is difficult to distinguish good and bad.

LED bulb, lamp and other mainstream products, is widely used in Home Furnishing lighting, hotel lighting, commercial lighting, office lighting, public lighting and other fields, with the help of pre engineering channels gradually expand the market, and with the civilian market opening, with the circulation channel penetration is represent the general trend, stores, stores, distribution outlets is everything in good order and well arranged. Downstream LED light source market, the influx of capital, there are new brands to join, there are old brands hard work, there are small and micro enterprises to survive, etc., the whole industry presents the most primitive ecological competition. In the light of market pattern, it is difficult to distinguish the emperor civilians on the whole, the traditional enterprise is conservative. The new brand in the channel construction stage, so there will be more voice, on behalf of the offensive side, and the traditional enterprise channel has been formed, in the prevention of loss of channel state, on behalf of the defensive side. Although the overall solution trend rise, but the bulb, fluorescent tube and other products as the main products to hit the market is still loved by many large enterprises, in the light of market pattern, a traditional brand and new brand "All Star" lineup, let the industry a lot of fun.