LED technology continues to mature enterprises to seize the domestic market

December 2008, Taiwan PHILPS, general manager of the new Bai Jiansheng pointed out that the current LED to the application in the context and outdoor lighting based, the share of only 5%, the next three years the global LED lighting market will grow at an annual rate of 30%.

The huge market potential makes LED become the domestic and foreign lighting companies scramble to snatch cake. Commercial office lighting and LED street lighting known as the history of Ford, successfully developed a power of 480W in the world's largest power LED street lamp. Its chairman Shi Jie said that in the future will continue to innovative research and development, the LED series of products used in various lighting fields, and will enter the field of high-end LED light source.

The fierce competition in the LED market, so that enterprises realize the importance of product innovation and channel development. Heshan silver rain in the city public landscape lighting engineering constantly force; Holywell Lanno had LED small particles of new fluorescent tube full use of Beijing's WAL-MART town supermarket; a number of LED brand enterprises indicated that they should not be underestimated the strength of the old enterprises; Auman and Greenman this year launched a new product, and firmly consolidate its market at home and abroad share, trying to upgrade the brand influence; skymax display is frequently appeared in various large-scale exhibition, become one of the most active enterprises. As can be seen, with the LED technology continues to mature, the domestic market will become the focus of LED enterprise goals.

market analysis

Although this year the lighting industry is generally affected by the economic crisis, but the sales volume of the six regions showed a steady upward trend, mainly due to the demand for LED increased throughout the year. One of the largest increase in the volume of business in eastern China, local businesses this year in advertising and human resources are relatively large, while the follow-up of the project. North China Merchants that part of the introduction of new products to stimulate sales, engineering has played a lot of role. Central and southern regions businesses believe that the local market affected by the economic environment this year, the demand for large local sales. Northwest and southwest businesses are generally considered to be the most important publicity and engineering follow-up, followed by store renovation and new products can not be ignored. On the whole, this year, the main factors of the rise and fall of the brand sales is the advertising, promotional support and engineering follow-up.