LED technology help flat TV industry across the financial crisis

The United States swept through the global financial crisis has spread to the real economy category, the LED market is also affected by the global economic downturn, China's LED exports to the United States as the center of the European market, affected by the crisis of consumer information index drop. Pearl River Delta, Yangtze River Delta LED manufacturing enterprises have been threatened by the survival. In flat-panel TVs, for example, Europe and the United States flat-panel TV market has a brake recession situation. Affected by this, Japan and South Korea exports due to a large proportion of TV production exported to Europe and the United States, plus the exchange rate volatility, the global financial crisis hit Chinese than earlier, losses will appear in the European market.

The relative stability of the Chinese market because of its huge potential of domestic demand, the impact of the financial crisis is weak, as the world's largest consumer market, but in the financial crisis China "promotion" became the hope of solution to make up for the earthquake hit Europe and profit. Despite the financial crisis on the export of domestic LED enterprises have little effect, but the domestic real estate market volume decline, the stock plummeted, cautious consumption and other negative factors will have a certain impact on the China flat-panel TV market; with television products exported by the energy consumption index, technical barriers and the pressure to expand the market capacity and capital chain pressure change of China will accelerate the flat-panel TV manufacturing enterprises to expand domestic sales strategy. In Japan and South Korea to enhance the brand China market supply of products, and domestic brands on the market together to enhance attention, foreign brands in flat-panel TV market in China will be more intense competition in the market "tug of war".

In addition, the use of LED backlight and OLED technology will replace the current TV LCD (liquid crystal) and PDP (plasma) tv. But flat-panel TVs in the global growth momentum will be divided into two markets: in Japan, North America and Europe, these countries and regions, enterprises must take the product added value and difference more to stimulate new demand; and for developing countries in Latin America, Asia Pacific and China, regions, enterprises need to focus on the problem of substitution CRT TV, a breakthrough for small and medium size flat TV high price threshold.

In the current severe situation of the global financial crisis, LED companies at home and abroad to "crisis" in the "machine", "dangerous"". Among them, vigorously develop high-tech enterprises, optimize the economic structure of the LED industry is an important measure to deal with the crisis. Diversification of consumer demand, stimulate the core technology breakthroughs, accelerate the integration of China's LED application field.

Source: China Semiconductor Lighting Network