LED war ahead of the Three Kingdoms staged in Japan and South Korea

What exactly is LED TV? Compared with LCD, LED and what new technology upgrades and unique features? LED LCD TV market will become a new consumer hot spots and mainstream products in the future? Among the three camps in the TV companies who can in this new LED competition won first prize?

Reporters noted that behind this series of questions, it is a vivid portrayal of the current status of the development of LED products in the Chinese market. Although the market level, the lack of adequate understanding of the technical functions of products, but some domestic and Korean enterprises have launched related products, and successfully seize market eyeball. Japanese enterprise group and low-key in this product, which is also the original intense competition China LCD TV market phenomena variables.

Industry observers assert that LED will become a springboard for Japan and South Korea, the three camps enterprise market is expected to re rank and position in the Chinese Hanziqiye market will be more firmly. However, also pointed out that LED is not a new technology, has already appeared in many years ago, but some enterprise market hype gimmick and tools, Chinese enterprises may establish their own opportunity in the industry competitive advantage.

Technology update Korean enterprises behind

Although many consumers and industry insiders also did not understand what is the LED TV, the products also have what special features, but Samsung LED TV has been in full landing China market, and seize the market enough attention.

For LED TV, Samsung's promotional single page highlights the four characteristics, namely energy saving, ultra-thin, good quality, green. Reporters saw sales of GOME stores, Samsung LED TV 2.99 cm slim appearance or to attract many consumers stop to wait and see. Some consumers told reporters that this TV is thinner than the LCD screen, the picture is bright, that is, the price is expensive, and later will consider buying cheaper.

Reporters learned that, from the birth of LED has been nearly 20 years of history, is not developed in recent years. Compared with the existing CRT, PDP, LCD and many other color TV products on the market, LED's biggest advantage is thinner, more environmentally friendly, many companies as a "new generation" products, LCD TV technology upgrades.

In recent years, with the domestic color TV industry competition intensified, especially on the liquid crystal display tube to accelerate the upgrading of Japan enterprises occupy the leading position in the field of CRT, TCL, Samsung and other South Korea was quickly replaced by the corresponding enterprise market position. Around the LCD TV competition, this year, Chinese and foreign companies have staged two versions of the market strategy. Earlier this year, TCL, Hisense, Changhong, represented by the sudden emergence of domestic enterprises network TV, intended to provide third party content, effectively extend the value of the enterprise from manufacturing to content services, etc.. Samsung, LG is fully committed to the promotion of LED products, through the birth of the new TV, this new concept to enhance the competitiveness of enterprises in the market.

It is understood that, compared with the application of new features in the network TV innovation, LED belongs to the hardware level improvements. Two new products at the market level can play tit for tat type contest, and whether to rewrite the new Korea enterprise's market share and industry layout, insiders pointed out that the LED cannot expect too early, but still worth looking forward to.

Expensive Japanese companies low-key

Right now, the relatively high profile of Korean enterprises LED products, Japanese companies for the attitude of LED products is blurred. Reporters noted that after SONY, SHARP also launched its own LED products. However, this year the Korean enterprises relatively high-profile promotion, the two companies in the terminal for the promotion of LED products is relatively small, the product line is thin, large size and more concentrated in 42 inches above the.

It is understood that the so-called LED TV is actually a kind of LCD TV, but the difference of backlight technology. At present, the LCD TV on the market mainly uses a cold cathode backlight, and LED is the use of LED backlight, the product also named.

A Japanese TV company employees who do not want to be named, said the name of the current LED TV, the existence of misleading consumers. Many people see LED, it is considered to be an upgrade of LCD tv. In fact, both are using LCD screen, but the backlight technology is different, from a technical point of view, there is no alternative to the relationship between the two, but some of the details of the improvement.

The above staff also admitted that, compared with the existing LCD TV on the market, the use of LED light source products can do more thin, energy-saving effect is also very obvious. However, at this stage is not suitable for the market and mainstream consumer groups. The price is too expensive, is considered to be the biggest bottleneck restricting the popularity of LED products.

Daily economic news reporter noted that the same size of LED products than ordinary LCD market price several times higher, it is difficult to accept the current stage of mass consumers. This is just like the LCD TV just listed, the price is several times higher than the CRT tv. However, as more and more companies involved in LED research and development and production, product manufacturing and market demand to achieve large-scale expansion, the price bottleneck will be quickly cracked.

SHARP China trade company, a staff member said privately, according to SHARP accustomed to the style, at this stage will not focus on the concept of LED products hype and marketing. But another source said, is currently the key patent LED, Nichia SHARP master will expire in the next two years,