LED will move towards the inevitable trend of popular CRT recession

The first half of 2009, China's electronic information industry downward trend is still evident. China's color TV industry is inevitably affected by the slowdown in demand, the impact of the economic downturn, the domestic and foreign sales showed a downturn, but after entering the two quarter, the overall signs of warmer. At the same time, in the home appliances, trade and other policies to promote and support the upstream resources, the TV industry towards the tablet and digital, high-definition, networked direction to accelerate the pace of Chinese TV industry structure upgrade to further accelerate.

In the recently held the second quarter of 2009 China electronic information industry economy cum TV Industry Research Conference, Beijing Ovid marketing consulting firm (AVC) released this year China TV market perspective and outlook report.

Internal and external situation is grim

By the first half of 2009, sales, although the development of color TV market in the second half of the three can benefit from the policy of stimulating factors, but the upper panel structural shortage in supply and prices, until the second half still cannot fully compensate for the first half of the gap, the annual retail scale than in 2008 decreased 6.5% year-on-year decline. In the current decline in overseas demand, tight supply of LCD TV panels, CRT rapid decline in the consumer market and other circumstances, in 2009 China's color TV industry exports are still relatively grim. According to the China Video Industry Association predicts that in 2009, China's total exports of color TV in 2008 will be based on the decline of about 10%~15%, the decline in exports will be greater.

China's domestic color TV market, the stronger the stronger Matthew effect is more significant. LCD TVs continue to maintain rapid growth, expected annual retail scale of nearly 21 million units; the overall size of the plasma was essentially flat with last year, the annual sales will reach 1 million 554 thousand units; CRT decline trend is inevitable, 2009 annual sales of 10 million 894 thousand units, accounting for the overall CRT TV TV market share will decline to 33%.

At the same time, Orville analysts believe that in 2009 the domestic color TV market will continue to show a significant feature of the distribution China unique market demand season. Is expected in the fourth quarter panel prices and tight supply situation will be gradually eased, coupled with the whole machine manufacturers have raised numerous 2009 annual parties of LCD production, in 2009 eleven at the end of the market and new year's day, the Spring Festival next year market expectations, the focus of three or four rural market increment eleven golden week and at the end of the competition will be the manufacturers.

LCD to the countryside to increase the proportion

With the further development of the work of home appliances to the countryside and the arrival of color TV market, the traditional peak season, 2009 third and fourth quarter, TV to scale will continue to maintain a rapid growth rate, while the LCD (liquid crystal display) the proportion of products will increase further, to the fourth quarter, sales of LCD products will be the proportion of the total color TV market sales to 1/3. The proportion will exceed 50%.

The LCD has not yet mastered the core panel technology of domestic manufacturers, because of the global LCD market demand exceeded expectations, panel prices or out of stock will affect the sales of home appliances, the future or the emergence of home appliances because the price does not have the flexibility, and manufacturers with its products instead of may he. In the case of shortage of resources, manufacturers will also be able to meet the high value-added products to digest the city market, which will directly affect the quality of rural sales LCD.

Product update speed

With the acceleration of the integration of 3C and 4C, the demand of "interaction" and "entertainment" caused by "content" has been gradually reflected. Television is no longer a simple platform for radio and television viewing, LCD TV, a person with multiple roles, to establish its status in the future of the family entertainment center is becoming increasingly evident. Network TV has become the market's biggest hot spots, the future of the product will further realize the composition of the computer and home network. Network TV will be the original function of the TV and the value of the carrier expansion, and try to combine the product and content to explore new profit model. The operation mode and management mode caused by the television network are also changing, which brings new opportunities and challenges to the color TV industry.

With LED (light-emitting diode) TV's own performance, as well as consumers continue to recognize it, LED TV will become a new direction for the future development of television. Compared with the innovation in the application of network TV function, LED is a technical improvement. 2009 is the first year of the development of LED TV, the next 3 years, with the decline in the cost of television, LED share will grow rapidly, to 2012, LED TV market share will reach around 18%, LED TV from niche to mass.

Network channel potential

For a long time, the color TV business sales channels in the hands of a strong control of home appliance chain stores, the lack of terminal discourse power". At the same time, the online shopping market is facing an unprecedented period of rapid growth. It is the key point for the flat-panel TV manufacturers to build a perfect channel distribution system, which can quickly respond to market demand, reduce inventory, improve channel utilization, and increase the competitiveness of manufacturers. In the future, the channel flat, from traditional channels to the new channel will be the general trend, and thus the birth of the network shopping channels will be a huge space for development and potential.

In addition, to break the terminal is the first line of habitual thinking, attaches great importance to the consumer line communication. During the transition period of the TV market, 3C integration trend accelerated, more consumers pay more attention to the pursuit of individuality, fashion trends and market opportunities, so the new, will point to point transmission through word-of-mouth