LEDinside: after lighting era, the development strategy analysis of lighting manufacturers

2011-2015 is the global LED general lighting market pattern of the most intense turbulent five years, LED lighting shows the development results hitherto unknown in these five years, the LED technology innovation, from the two to the three dimension to the four dimension chip to white, this period since 1960s began the journey, with technological changes application of the way from the lights to lighting, from lighting to landscape lighting and outdoor lighting, from display backlight to general lighting, where no domestic influence match, the incandescent lamp, fluorescent lamp, gas discharge lamp step back.

However, after this wave of Q3 in 2015 to more than 100% annual scale compound annual growth rate of the rapid expansion of the LED lighting seems to have slowed the pace, Shirupozhu attack cities and capture territories but so far in the global lighting market, in addition to the United States and Japan, China, part of the emerging market of LED lighting products, LED permeability increased year by year seems to have quietly changed the traditional lighting industry pattern and part of the rules of the game.

2015-2016 LED lighting is not like a spurt of growth in previous years, but still in the growth rate of 10-20% to continue, according to the annual shipments, LED has steadily for more than 50%, but the proportion of LED accounted for the global lighting is just under 20% levels, if 2011-2015 is the popularity of high-speed LED lighting the development period, then the "after the era of LED lighting" now and in the future, what kind of changes in the lighting industry, and will decide on what path to follow? The following will try from the "product", "channel" and "brand" three oriented analysis!

"Change": as LED in the lighting industry as everyone knows, is from the "step by step in replaceable light source and the lamp" to "integrated lighting" and extend the characteristics of LED based on the "innovation type light source and lighting". LED not only with its programmability advantages will be the lighting industry from the "analog" era into the digital era, with its advantages of compact size for the design of LED lighting products is almost equal to anything to liberation. If from the beginning of 1970s over the past 40 years is a long process of the lighting industry by the electronic energy-saving lamp opened the prelude, the next 10 years will be kicked off by the LED lighting industry informatization process? Let us wait and see!

"Change the channel": in the past few years in the retail channels such as IKEA, THE HOME, DEPOT LOWES and other retail giant wave of strong push LED lighting promotional activities, led directly to the LED products in the retail channel rapidly, such as Amazon, E-COMMERCE and Alibaba promotes emerging retail channel wave power can not be ignored the government of India; EESL project channel in the past few years by setting up the standard case of more than 400 million and continues to increase the annual 200 million LED bulb sales is also an emerging pattern of concern; major items in the China government in the past ten years to pull the city landscape lighting and large construction projects, the local Chinese the manufacturer from OEM service to ODM service evolution or even replace the past international companies oligopoly lighting system solutions and even evolve into ESCO operators! Thus, in the past by the three major brands Philips, OSRAM, GE circulation by oligopoly retail, government project and the specialized market channel has changed to a certain extent!

"Brand": the Philips in the past, OSRAM, GE and other three brands and global light over first Century, in product technology, production, operation, brand globalization channels expand everything, leading the global lighting industry, even in the different stages of LED technology have also had success, but has experienced a rapid development in the LED lighting 2011-2015, and late in 2015 entered a stable growth stage of development, it is a great opportunity to rebuild these giants are still dominating the most terminal channels and strengthen the layout of the market, but from the Philips after several twists and turns finally finalized the sale of segmentation and automotive Lumileds lighting and IPO OSRAM, their major division sold LEDVANCE, CURRENT, GE set up strike a deep chord out of emerging markets in the Asia Pacific and Latin America to ten years continuously the sale rumors... Etc. A view, after the three traditional lighting giant has experienced hundreds of years of wind and rain what beautiful also how much sorrow?

In the era of LED lighting takes up the emerging powers such as Mu Linsen, CREE, and Acuity of the successful transformation step forward Brands, Eaton, Panasonic, OPPLE, FSL, three hung, Feile... In the global lighting market layout in the future who will win? Is the so-called "Warlords are gradually lose kingship, leading the future", "only the material and the swift-footed get the most high"! Also have what conditions it is the era of LED lighting "high material and foot disease"?

Review of 2011-2015, that is LED instead of high speed type light source the rise of five years, was 6 to 9 months on the technical scheme, a new generation of 9-12 months of the product life cycle for brands such as Mu Linsen, are constantly on the run, let the sun, FSL, etc. leedarson stronger than manufacturing company by master forefront technology of homeopathy.

In recent years, with the rise of LED integrated lamps, such as Acuity, Brands, Eaton, OPPLE, three is gradually into the broad road lighting lamps, and particularly in the wholesale and professional channels, profits relative to the light source products mainly in the retail obviously have better profit and growth space for the wholesale channel have better resources of traditional Brand Company.

This or we can foresee special lighting market in North America and Europe the two brands are concentrated, still seems to be the future is as for the establishment of a global leader