The full sense of science fiction! Nike LED and let you track shoes "split" race

Nike in Philippines, Manila last year to build the world's first runway LED, recently received the "advertising Oscar" Clio sports sector award. In addition to overlooking as figure 8 runway shoes, the millions of LED composed of screen deep creative, original hand can run on the runway with the LED screen screen link, there will be a virtual self, with their fastest speed with their own race!

Runners know that running is the most difficult to break through their own, if with their own race, will be easier to challenge? Nike has set up in Philippines Manila a "Unlimited Stadium (no limit games), last year by the advertising company BBH Singapore team and production company Birdman work together to create, to classic Lunar Epic appearance is modeled at first glance is a shoe.

Manila occupies a street stadium runway, a total length of 200 meters, the screen wall is LED, which can accommodate 30 people running. Set your hand first run the end of the run time of a lap, and then running shoes fitted with sensors, "Avatar" will appear on the screen of the runway, to set the speed with their own race in a circle.

The sensor is connected with the screen split running shoes

According to the production team members Akane, RFID (Radio-frequency identification connection running shoes) sensor is very accurate, when the runners ran a ring, will run the first time hand ring speed running, if you run a lap, "best circle doppelganger" will run with the hand fast running, so that runners continue to surpass themselves.

Run last year has not yet formally open.

Nike in August 5th last year, held the seventeen day free activities, let the hand to run from 4 pm to 10 pm to the playground running. Senior marketing director Bulbul NIKE Southeast Asia Khera pointed, Unlimited Stadium aims to encourage people to challenge the limits, and to celebrate beyond their spirit. The current run has not re open.

LED more information, please click on the LED network or the WeChat public account (cnledw2013).