LEDinside:8 month LED lighting industry dynamic observation

Content summary

1 global LED bulb prices continue to decline. Decline in the United States is particularly evident in the region, the manufacturers to take more packaging promotion strategy, the introduction of 4 packs, 6 packs and other packaged sales marketing strategy, in terms of price, given a certain discount.

2 China LED packaging prices continue to maintain a downward trend. Market demand for the largest 2835 0.2W products, prices continue to decline, EMC 1W products, prices have declined.

3.7 months, China's total exports of LED lighting was $1 billion 485 million, an increase of 8.2%, an increase of 7.2%. Compared to 5, June, total export growth slowed in July.

Global LED bulb price changes: the United States to lead the global decline in prices

According to research firm dramexchange (TrendForce) display its latest LEDinside LED bulb retail price survey, this year (2015) in August, the global LED lighting to replace the 40W retail price is about 1.5% of the decline, reaching $10.9; replace the LED bulb 60W showed 2.3% decline in global average price of $14.9. Since July, the United States once again become the bulb price decline in the largest area, the main reason for including CREE, Philips and other manufacturers in the packaging marketing promotion strategy, reduce the price, increase sales, to seize market share.

Replace the 40W part of the United States since July, prices fell sharply after 14.1%, in August continued to show a decline of 3.7%. CREE, Philips and other manufacturers of some products due to promotional activities, the price showed a larger decline. CREE 8.5W 470lm products, 6 installed price dropped from $62.26 to $20%, a drop of up to; CREE another 6W 450lm bulb light bulb, the price of only 4 from $27 to $3, a decline of more than 10 percent. Other manufacturers, including Philips, EcoSmart and other promotional activities. The price of most of the rest area will remain slow downward trend, a decline of 1% in Britain, Germany fell 2%, Chinese area decreased by 1.3%, Taiwan fell 3.1%, South Korea fell 0.9%, Japan rose 0.9%.

Replace the 60W part, the biggest decline in the region is still in the United States, following the sharp decline in prices in July of 9.5%, in August continued to decline 3.9%, manufacturers adopt low-cost marketing strategies is the main reason for the price drop. Such as Philips 11W 830lm bulb lamp, 4 pack price dropped to $45.51, a drop of up to 20%; another 8.5W 800lm bulb lamp, the price of $6 will be $29.22, a decrease of 2.57%. CREE 13.5W 800lm bulb lamp, 6 pack price dropped to $62.26, a decline of up to 20%. Bulb prices in the UK since July prices were down 1.1%, in August continued to show a decline of 3%. Most of the products showed a slight decline in prices, a small part of a larger decline. Such as Verbatim 10W 820lm bulb lamp, the price fell to $18.78, a decline of nearly 3. The rest of the region, the German region fell 1.1%, China fell by 2%, Taiwan fell by 3.1%, South Korea fell by 2.8%, Japan rose by 0.2%.

China LED packaging price changes: 2835 prices continue to fall

Into the second half of the year, China LED chip, package prices down, the market demand and the lack of growth momentum, manufacturers of the gradual release of production capacity, from the upstream chip field, HC semitek Suzhou production base MOCVD number continued to increase, Xiamen changelight blue green project has been put into operation, nationstar chip production capacity gradually release. Excess capacity status, chip prices can not be avoided, the price of packaged devices also decreased. August, 2835 0.2W product prices continue to decline, a decline of 1.36%, 0.5-1W between the products of, the price decline also reached 2.15%. Including Lumileds, Seoul, OSRAM, and other domestic first-line Ruifeng Hongli packaging manufacturers, product prices down.

China LED packaging device price changes in August

China LED lighting exports: total export growth slowed

According to Chinese customs statistics, in 2015 of July, China's total exports of LED lighting of about $1 billion 485 million, an increase of 8.2%, an increase of 7.2%. Compared to 5, June and 21.9% year on year growth in, the slowdown in growth in July. Since the second half of the year, LED industry boom fell again. From the LEDinside survey, 7, August Chinese LED manufacturers orders fell significantly, the emergence of excess capacity, resulting in increased competition in the market, the price decline can not be avoided. At present, China's exports are mainly concentrated in Europe and the United States, in order to open up new markets, more and more manufacturers have begun to develop in the Middle East, Africa, Southeast Asia and other regions.

Source: China Customs, LEDinside

Overall, since the second half of the year, especially in the three quarter, the global economic downturn, the LED industry has a direct impact. Europe and the United States, manufacturers through price promotions, to seize market share, to ensure cash flow. And China as a manufacturing base for the LED industry, the whole industry chain manufacturers, are subject to varying degrees of continued impact of shrinking demand, the price continues to decline, capacity clearing time to wait. Despite the rapid devaluation of the RMB in August, the effect of stimulating exports or embodied, LEDinside is expected in September the market will be back to warm, but still not optimistic.

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