OSRAM and Buddha according to the marriage 10 years parted ways?

According to the Daily News reported that in September 9th, FSL announced that the largest shareholder of the company OSRAM Holdings Limited, the controlling shareholder of OSRAM GmbH and the Guangdong Province Electronic Information Industry Group Co. Ltd (hereinafter referred to as the electronic information group) signed a share purchase agreement, OSRAM Holdings Limited 100% of the shares transferred to the latter. As a result, FSL's largest shareholder changed to electronic information group. Observed Electronic Information Group Co. Ltd. is a subsidiary of state-owned Guangdong rising assets management (hereinafter referred to as the rising assets) a wholly owned subsidiary of FSL, it will become the actual rising of its assets. In the cover before FSL, rising asset is the actual control of another country star photoelectric LED lighting company.

Liu Jun, deputy director of the Research Institute of light, said FSL's marketing area is mainly concentrated in the traditional circulation, gross profit is declining. Rising asset in FSL, can use its state-owned background, help FSL to develop high-end sales channels, including high-end commercial lighting and municipal engineering.

Rising through the LED industry

FSL announced that the company received notice of the first major shareholder of OSRAM Holdings Limited, the controlling shareholder of OSRAM GmbH OSRAMGmbH in September 9, 2015 and the Guangdong Province Electronic Information Industry Group Limited on the transfer of 100% of the shares of OSRAM Holdings Limited signed a share purchase agreement.

The total issued share capital of OSRAM Holdings Limited, including OSRAM Holdings Limited held 171 million shares of FSL A shares. This part of the shares accounted for 13.47% of the total share capital of FSL, the acquisition price of about $2 billion 622 million. Because Guangdong Province Electronic Information Industry Group Co., Ltd is a wholly owned subsidiary of rising assets, which means that the actual control of FSL has turned to rising assets.

In fact, the actual controller or the rising assets of nationstar. In September last year, rising assets through the acquisition of a wholly-owned subsidiary of nationstar largest shareholder Sigma 100% stake, which holds 14.03% of the shares of nationstar. In July this year, will increase the participation of nationstar by rising assets, directly holds 7.37% of the shares of nationstar.

The people in the LED lighting industry said that through this operation, rising assets has entered the two large domestic LED production enterprises, of which, the country star power in the industry in the upstream and downstream industry in FSL, in fact is to integrate the whole industry chain LED, "I think it is get through the upstream and downstream industry chain. "

This is a rising asset integration of LED supply chain, Liu Jun said, do not rule out the next rising company will have other acquisitions, "after the industrial chain integration, FSL on the decline in the cost of the brand image, enhance the integration of industrial chain, get the point of interest, there is a positive help. "

Industry integration into the deep water area

Although not formally delivered, but it means that OSRAM and FSL 10 years of cooperation is coming to an end.

It is understood that FSL was in Foshan SASAC's company, in 2005 the Foshan municipal SASAC will hold its 23.97% FSL state-owned shares were transferred to the German OSRAM Youchang Holdings Limited and Hongkong Youchang lighting equipment Co., Ltd., after the transfer, OSRAM Youchang (later renamed OSRAM Holdings Limited) stake 13.47%, become the largest shareholder of FSL.

But FSL and OSRAM for many years of cooperation is not happy. According to the reporter, because OSRAM and FSL have a competitive relationship in the business, the industry has repeatedly FSL management with the OSRAM side of the rumors. The latest friction occurred at the end of last year, FSL to develop the North American market, launched a takeover plan, but was elected by the directors of OSRAM opposed. And the network reported that FSL executives said that OSRAM's major markets in Europe and North America, due to fear of competition in the industry, OSRAM suppress FSL plans to open up overseas markets.

The FSL major shareholder changes, OSRAM's elected directors whether to quit, had been denied the motion will not be re launched? September 10th, call FSL secretaries office, the relevant staff said that the current transfer of equity has not yet officially delivered, inconvenience response.

The industry said, the change of equity, the active side is rising assets, FSL is more passive become the actual controller, "said fozhao can further expand the overseas market, it is hard to say. "

At the same time, he said, rising assets the acquisition of FSL's largest shareholder, showing that the industry integration has entered a deep water area. "This shows that domestic enterprises in the brand has reached a difficult stage, the need to borrow international brands (for a breakthrough), which also reflects the gap in a sense. "

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