LEDvance upgrade product performance, cost-effective, full development of LED lighting and intelligent lighting

Germany lighting giant OSRAM (OSRAM Licht AG) under the general lighting subsidiary of the sale of LEDVANCE, after numerous checkpoints finally settled, announced that it has led Chinese strategy, including Linsen investment firm IDG capital and Chinese joint bid team, and the city of Yiwu's capital operation center in Germany, March 3, 2017 formally completed the share program delivery time. LEDinside had the honor of interviewing LEDVANCE CEO Jes Munk Hansen during the Philadelphia Lighting Fair to share LEDVANCE's strategy in lighting development.

Economies of scale drive penetration of LED lighting products and expand to emerging markets

According to LEDinside statistics, the estimated LEDVANCE lighting penetration rate of only 30% at present, compared with the general development of American lighting manufacturers, LED lighting products LEDVANCE development there are considerable progress in space. At the same time, Jes Munk Hansen said that at present Linsen (MLS) production capacity of up to 70KKK, lighting products in 30% is from the LED price, and through cooperation, Linsen (MLS) by Linsen (MLS) provides LED and LED lighting products can reduce manufacturing costs, more favorable combination of the price development of lighting products. At present, LEDVANCE's main revenue is still in North America, Canada, and the European market, accounting for 85%, the future will be made by MLS and with concerted efforts to expand into the emerging market areas.

2017 filament lamp products will be able to successfully improve the delivery target

LEDVANCE said, LED filament lamp market remains the subject of considerable concern, the estimated LED filament lamp LEDVANCE this year to sell for about three to forty million, substantial growth, mainly is the acquisition of the new MLS and green lighting (Shaoxing), the China largest LED manufacturers for the filament lamp production line is quite powerful backing, market the future is expected to share in the LED filament lamp grabbed considerable.

Rationalization of prices drive smart lighting market demand

Jes Munk Hansen said that the benefits of LED lighting products can achieve intelligent effect, the full development of intelligent lighting and lighting products, smart lighting is the main lighting manufacturers have to develop products, the future trend is imperative. Jes Munk Hansen said that the current LEDVANCE bulbs and lamps are combined with intelligent lighting (Connected Light) solutions, and provide intelligent lighting compatibility, expanding into the lighting ecosystem. However, Jes Munk Hansen said it is the biggest challenge of smart lighting no clear standards, the product and the communication agreement of chaos, resulting in smart lighting market has been difficult to carry out; in addition to the high price of smart lighting products, Jes Munk Hansen said that once they reach the production scale economy, business owners and consumers will adjust the price of lighting products the degree of acceptance, toward the field of comprehensive smart lighting.

Brand management, patent protection and continuous R & D are the main management directions of LEDVANCE

On the OSRAM brand, LEDVANCE will regularly pay patent fees to OSRAM Licht AG, and will also be unlimited use of OSRAM SYLVANIA brand patents, so product visibility is no problem. The future, LEDVANCE will continue to operate on the development of better lighting quality lighting and lighting products, the production cost of economies of scale by MLS (MLS) reached, believe in lighting products at reasonable prices appear, can bring more cost-effective lighting for consumers.

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