Lamp store ten points of the pain of the boss knows best!

In the physical store management, management process, the surface is lack of talent, lack of customers, in fact, lack of training mechanisms, lack of management...... The following are the ten major pain points physical stores. How many points have you got?

Pain point: lack of talent, lack of actual mechanism

How to maintain a good attitude? Talk to them about the ideals of ambition, not as good as the coastal city factory reimbursement of staff to go home to travel expenses, we are complaining that the staff can not find good, can not keep at the same time, have you ever thought about giving employees a future? Even if it's just a little learning opportunity?

Good talent incentive mechanism can be trained into a store manager, sales elite, the backbone of the company.

Pain point two: lack of surface customers, the actual lack of management

The boss wants to consider the problem is how to manage your store, how to improve the service, how to create value is the truth, rather than complain every day less, customers do not buy.

Pain point three: lack of business on the surface, the actual lack of ideas

The same is a customer, others will be able to immediately into a single, why they can only look at the customer left? Customers pick? The product is not good enough? Employees suck? No, you need to change the product structure, breaking the traditional sales model, create more sales space.

Pain point four: lack of promotion of the surface, the actual lack of marketing

A Mercedes S class car sold 100 thousand yuan who would sell, don't is a sale, the last three days of promotional discounts, or selling machine really need the product promotion, or have been almost eliminated, we need to continue to get the overall customer identification solutions, and can implement the.

Pain point five: the surface of the Maori space, the actual lack of profitable products

I believe a lot of what is missing in the shop, that is, the product is not missing. Old products have long been replaced, or eliminated by the market, we have to do is to hold the profits deserved to gain customer reputation and continue.

Pain point six: lack of surface standards, the actual lack of norms

Many times we are doing things such as a certain zeihanzhuozei, no occupation ethics, so how can sell products, how can this be done? In fact, others have threatened their own interests, if you can, you will do more than others.

No bottom line is our bottom line, thousands of Chinese manufacturers, the implementation of national standards and how many? N home to join the chain, there are several implementation standards are the same?

Pain point seven: lack of guidance, lack of backup

Is the industry most bosses fight a lone battle, feeling, occasionally there are one or two legends in the industry elite to guide work. In the end, they all have their own interests. Point to point Huyou everyone Aisin, face-to-face service work.

First, no system can be completely copied to each store;

Second, their respective camps, individuals from the snow before the door, the lack of overall strength support, the lack of strong support.

Pain point eight: lack of category on the surface, the actual lack of brand

The number of product categories, but imagine, there are too many categories of products in a store, it should be a kind of scene? In fact, many of our customers are not aware of the concept of the brand.

Pain point nine: lack of surface suppliers, the actual lack of upstream

A good upstream, to store the latest industry information, can bring us more advanced management and sales model, not only will I give you the boss said: we want to shop goods are goods? No, all we need is money! Goods themselves do not make money, a good idea to make money!

Pain point ten: the lack of learning opportunities

Various trade fairs, merchants will be the name of exchange banner, is the essence of investment; the exhibition is the essence of Taohuo; People are hurrying to and fro., several colleagues together, few people are willing to Taoxintaofei to tell you the truth; a few business school, also is only around the school to carry out brand agent, we lack is real the method used when the pillar of the store.

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