Large LED media into advertising force

Recently, by Phoenix TV's professional outdoor large LED media operators - Phoenix City media held a Phoenix City, the depth of the impact of life media promotion will be held in shanghai. At the meeting, Phoenix City media said that at present, China's outdoor LED media pattern is undergoing major changes.

In recent years, the rapid development of China's outdoor advertising industry, large-scale LED media has become a new force, and shows great potential for development. The Phoenix TV into the mainland outdoor large LED media industry, is to promote a significant change in the pattern of the industry.

In the past 5 years, China's outdoor advertising industry has been growing at an annual rate of about two digits. Among them, the outdoor LED display media advertising broadcast total annual growth rate has been more than 30%.

On the rapid increase of the proportion of the total in the outdoor advertising, outdoor LED display industry experts have called the TV screen, computer screen and mobile phone display after the city life in the "fourth screen", working with the urban population and the daily life contact on tighter.

Phoenix TV as an international media group based in Hongkong, in 2007 into the mainland outdoor LED media industry. In just 3 years, Phoenix to play its brand advantage, with the help of its media operations experience, quickly laid the advantage in the industry.

Up to now, Phoenix City media has been in Beijing, Shanghai, Guangzhou, Shenzhen and other cities in the country's 13 key sections of the core sections of the city, the core of the city has a large outdoor LED display panel of 45. Phoenix City media is also the first time in the mainland launched an outdoor LED media network model.

In Shanghai, Phoenix metropolis media has four large outdoor LED display, since the opening of World Expo, according to the cooperation agreement signed with the Shanghai Expo Bureau of Phoenix, Phoenix metropolis media have carried out publicity and promotion of long time and massive information on the World Expo, also provide advertising for many well-known brands, has been widely praised.