Leading Chinese LED lighting history Ford won the China famous trademark"

The day before, from the history of Ford technology company came the good news, the leading brand "Ford history" was identified as "A Well-Known Trademark in China", which marks the history of Ford in the China famous brand, and a brilliant record is the history of Ford brand strategy, enterprise development an important milestone. It is reported that A Well-Known Trademark in China as Chinese trademark's highest honor in the field, with a wide range of social awareness, reflects the development level of an enterprise and competitiveness, is fully affirmed in all aspects of the enterprise product quality, service level, marketing strategy, market reputation and corporate culture etc.. The industry believes that the acquisition of this honorary title, marking the history of Ford's real product management to brand management from the change.

China LED lighting leader brand Ford was founded in 1994 as a "healthy lighting" leader, Ford history from its inception to establish a "China brand, do the world enterprise" development strategy, adhering to the "all our efforts should be for the benefit of mankind" business purpose, always spare no effort to the history of Ford the world environmental protection publicity energy-saving lighting products and green lighting concept, and put forward the "leader Chinese LED lighting in the promotion, promote the green revolution" slogan, leading the lighting industry in the green wave.

More than ten years of history, Ford lighting to LED lighting, office lighting strong product development, design and manufacturing capabilities renowned at home and abroad, customers all over Asia, North America, spread to several continents nearly 30 countries and regions, and has achieved remarkable economic and social benefits. With the gradual promotion of national energy conservation projects, the history of Ford LED semiconductor lighting products also ushered in a broader world. At the beginning of 2008, a total investment of about 800 million yuan, the first phase of the project covers an area of 400 acres of Industrial Park, LED investment of about 400 million yuan of production, advanced light source monitoring equipment and analysis of various components testing equipment, formed a variety of green lighting products to adapt to different situations, different consumer groups and the use of the environment over a thousand species. It is understood that the history of Ford every year hundreds of new products on the market, some products also have a number of national patents. LED Industrial Park will lead the world to "energy saving, healthy lighting" trend of cutting-edge products --LED lighting, LED lamps, a new low power energy-saving lamps and indoor lighting products as the main direction of the office of health, to build the first brand health office lighting industry, to create a brand in LED lighting industry.

The history of Ford has diversified professional ability, from the international hotel, office buildings, shopping centers, to the courtyard, square, bridge lighting design, lighting and planning of the city, the company involved in various fields; from the creative, planning, lighting lighting lamp selection, intelligent light control, budget bidding, construction plan, to the end effect of debugging the integration of the company, in 2008, Ford lighting solutions; history with professional, high-quality products and professional lighting design technical capacity and production scale to win Olympic lighting project fully affirmed the history of Ford lit the National Convention Center, the National Stadium, Beijing stadium, the Olympic media village four Olympic projects.

Based on the independent innovation, Ford has made great achievements in the lighting industry. In this process, Ford has always attached importance to the trademark of its products, and is committed to promoting the brand name strategy. In terms of publicity, especially the establishment of brand management committee, the use of integrated brand communication methods, the social image, product image, market image, service image go hand in hand, through newspapers, magazines, TV and the internet widely spread in popularity and reputation of well-known Ford for the history of coexistence, striving for the brand to provide a good environment.

In recent years, with the continuous improvement of the history of Ford brand influence, in the market there have been a lot of fake "Ford" near the famous brand event, not only damage the interests of enterprises, but also harm the interests of consumers. Get the honorary title of well-known trademarks, not only for the history of the Ford brand has played the role of escort, but also for the further implementation of the history of Ford international brand strategy provides a prerequisite; not only has far-reaching strategic significance for the history of Ford in advertising, product promotion and other aspects, and it is proved that the great achievements in history of Ford in brand building, intellectual property rights.

Source: China Network