Lenovo business desktop new full preparation for the Beijing Olympic Games

August 8th, 2008 Beijing Olympic Games countdown two anniversary, Lenovo chose the day of the release of new business desktop - new day, new ground computer. Among them, the new day is also the first Olympic Committee selected the 2008 Beijing Olympic Games designated models.

In the previous August 3rd, Lenovo has just released as of June 30th in the first quarter, sales volume and revenue growth rate is higher than the industry average, and the first to achieve a global profit.

"It should be said, has been through the most difficult time of the acquisition of IBM's personal computer business, we now have a stable performance and the strength of the international." Chen Shaopeng, senior vice president of Lenovo Group and President of greater china.

[i] the IOC is "special big customers"

It is understood that the new day and new computer with the original IBM ground in computer technology. Chen Shaopeng introduction, these two products by Lenovo in China, Japan and the United States of the three R & D centers together, hundreds of engineers lasted for 12 months to complete.

These two computers are mainly for business customers. Major customers are also able to hand over the main support for the financial results. Lenovo Group is responsible for Greater China Sales Vice President of blue Ye introduced, large customer business accounted for about 35% of China's Association of Lenovo, the global business revenue contribution was close to $14.3%.

The Olympic Committee, Lenovo executives are seen as a special big customer". There are a lot of similarities between the needs of the Olympic Games and the needs of large customers." Tong Fuyao, vice president of Lenovo Group, China's largest customer business manager, said.

"This customer and other customers have very big difference compared to the test of the game is the most rare opportunity for a business. If we pass this test, we will prove to the world the strength of Lenovo and Lenovo's internationalization." Chen Shaopeng said. He explained that the release of these two computers, marking the full opening of the association to prepare for the opening ceremony of the Beijing olympics". Since then, will continue to provide laptop computers, servers, printers, including tens of thousands of computing technology and equipment, as well as hundreds of professional and technical services team.

[i] to break the "China manufacturing" old impression

At the beginning of 2004, when we signed a contract with the International Olympic Committee, Lenovo is a company that operates only in china. Today, is a company with a large international companies more than 20 thousand employees and operations in 160 countries around the world." Chen Shaopeng said in an interview.

In fact, when it comes to the Olympics, Lenovo executives often mention Lenovo's internationalization.

A few years ago, Lenovo encountered in the process of internationalization of South Korea SamSung has encountered problems. Previously, Samsung products gives the impression of "inferior goods", in order to change this image, Samsung became the International Olympic Committee TOP sponsor from 1997, through sports marketing, quickly become international famous brand. Lenovo also need to solve similar problems: how to enhance the brand image, to reverse the international "made in China" is the impression of inferior goods?

IBM Olympic Games in 2000 after the withdrawal of the Olympic TOP sponsor of Sydney provides an opportunity for lenovo. 2004, Lenovo became the sponsor of the Beijing Olympic Games in 2008, the same year, and the merger of the IBM personal computer business, for the internationalization of a complete framework.

In February this year, Lenovo using the "Olympic" brand, was the Winter Olympics in Turin's success, not only to ensure the normal operation of the Turin Olympic Games information system, also in Turin for the conference in New York, home court, synchronous London, Paris, Sydney and other 10 city released the Lenovo3000 series of products, the first large-scale promotion in overseas markets and build brand Lenovo.

[i] is the ruler of Olympic

Blue Ye believes that the Olympic Games is actually testing the integration of research and development in the supply chain and lenovo. "Only after the integration reached a certain level, we can say that the Olympic brand, to ensure that services. If there is no real improvement in the development of the case, the Beijing Olympic Organizing Committee's strict test will not allow the product to go to the Olympic games."

It is understood that, in addition to accelerating the action of the Olympic marketing, the next step, Lenovo will launch a large customer system in the world. Blue Ye introduced Lenovo from 2004 to build a large customer system has been relatively perfect in China's government, finance, telecommunications and other large customer market share continues to improve. As for some of the more mature overseas markets, Lenovo will be successful in China has been successful in the business model of the large customer copy.