Lenovo comprehensive international Yang Yuanqing no longer for others to raise children

November 15th, Lenovo and Microsoft, UF, Jinshan reached a strategic partnership and announced that from the beginning of December, Lenovo China district will be fully installed computer software Windows operating system, Kingsoft, Kingsoft and ufida.

And a week ago, Lenovo Group in Beijing grand opening of the week's launch of Lenovo Olympic Week activities, and officially released the Lenovo brand and the Olympic strategy. In November 5th, Lenovo has established the world's first flagship store in Pudong Pacific Digital Plaza, Shanghai.

Build Lenovo

In a series of recent Lenovo move, give up the IBM logo, the main push Lenovo is the most obvious signs. Industry analysts believe that this reflects the association's confidence in its own brand, began to do long-term considerations.

This is fully reflected in the Lenovo November 8th Olympic week opening ceremony.

On the same day, Lenovo's senior vice president and chief marketing officer Deepak Advani said in a clear, Lenovo will implement Lenovo based brand strategy in the world, with innovation, high quality and reliable products and excellent service in the top three brand characteristics for Lenovo brand.

At the same time, Deepak Advani further said that there will be Think and Lenovo two kinds of brand products in the main Lenovo brand, the former is mainly located in the high-end business market, the latter emphasizes the leading position in the industry, the rapid promotion of Lenovo brand visibility and influence in the market outside the Chinese. Yang Yuanqing has decided not to raise children for others".

The theme of the Olympic Games in March last year, Lenovo began to enter the international action, when the industry's move to Lenovo mixed. Some say Lenovo business is limited in China, spend $80 million to get the Olympic TOP members of little significance, there may be white money. Some optimistic about the move, saying it is similar to Samsung, with the Olympic brand, in one fell swoop to lay the international identity, out of the country.

At that time, who can not guess the true idea of Lenovo, I do not know Lenovo will appear in December last year, the acquisition of IBM's global PC business surprise move.

With acquisitions, look at Lenovo Olympic move, to complement each other, the latter first hands hit the international brand, the former backward to keep up with the business, therefore, industry analysts say Lenovo internationalization of these two steps: "foresight".

Profit confusion

But the seemingly Everything is going smoothly. Lenovo, in the way of internationalization is not only smooth, profit is generally the focus of the industry.

Lenovo's two quarter earnings announcement the same day, Lenovo shares fell by 7.2%, the biggest one-day decline in nearly a year. Some analysts said that this is due to the IBM PCD (personal computer division) contributed little to the company's profits. Statistics show that after the acquisition of IBM PC, Lenovo's profit margin was 1.2%, compared with the acquisition of the former was 4.98%.

But this, Lenovo CEO Ward told the "Financial Times" when the interview said, the profit rate is not only a reference index performance, the gross profit margin and cash flow is an important basis for the former, an increase of 2%, which is an increase of 250%.

Ward further explained that the acquisition of the cost of amortization and depreciation will also be reflected in each quarter, which is an important factor affecting the profitability of lenovo.

After the acquisition, Lenovo spending revenue decreased by half a percentage point than before, which means that further improve operational efficiency, reduce spending.

Two growth points

Industry analysts said, in fact HP forecast is an important reason for the sale of PC business within 3 years of the PC industry in recent years and the development in the future, the profit rate will be more low, and this problem, Lenovo now and in the future will also encounter.

On this issue, Ward said identity. However, he believes that Lenovo approach taken is different from competitors, at the same time in three as the breakthrough: to provide innovative products; to maximize operational efficiency; and to maximize customer satisfaction.

In product innovation, such as setting a balloon on a laptop computer, when the computer fell down, the hard disk protection effect; in addition, Lenovo has a desktop antivirus function, a key to eradicate the virus. These two products from the point of view of innovation, the actual product service is the problem of hardware.

For the future development of the PC industry, Ward believes there is still room for growth: first, emerging markets. Emerging markets in the world PC penetration rate reached 3% or even less than the following, there is a huge potential for growth; the two is the growth prospects of mobile computing (). In a lot of mature market, Lenovo in this part to do a good job.

Now Lenovo, in emerging markets as well, at the same time, Lenovo chairman Yang Yuanqing is personally responsible for emerging market business. In the notebook business, the acquisition of IBM PC do well. "We have the best position in the two growth points." Ward said.