Lenovo phones actually use the same chip as black phones

Wireless mobile phone chip production shipments of less than two years, more than 25 million!

Shares soared 60% in a year, Mister Cai Mingjie worth nearly doubled, from $five billion and three hundred million to $eleven billion and sixty million!

This is to create a miracle in the industry MediaTek (MTK). Ironically, the data from authoritative survey agencies: Taiwan MediaTek in the mainland gray mobile platform market share as high as 69%! In other words, MediaTek (MTK) is the black phone industry chain on the top of the command, has become the biggest beneficiaries of the recent flood of black mobile interests. But even more shocking is that such a special "Mafia" manufacturers, "confessed" his partner list, with "chocolate" in the limelight LG and recently known as the dark horse of the domestic mobile phone Lenovo also impressively, even for Lenovo to "Piaohong" ultimate weapon - MP3 music mobile phone the core chip is from the hands of mediatek. No wonder insiders lament: I did not understand, but the mobile phone world is really a mess.

MediaTek's "black tips"

MediaTek (MTK) rapid rise, with its active in the gray market has a great relationship. Black phone MediaTek (MTK) on this position, but also may allow the entire mobile phone IC platform market reshuffle." Vice president of a brand mobile phone manufacturers said, MediaTek (MTK) to grab huge profits "black" two big secrets: one is the low price, the two is Turn-key.

From the price point of view, according to people familiar with the matter, the single chip solution is exactly the same as in a function, MediaTek (MTK) standard price will be lower than the TI, PHILPS and other overseas IC low 10 dollars, if it is a single transaction big list, may be 2 lower price - $3. In addition, MediaTek (MTK) platform access threshold dropped very low, for some time even dropped to zero, completely liberalized restrictions on the amount of a single transaction. It is worth noting that, because it is in the capital to reduce the access threshold, the single transaction amount is no limit to meet the operation mode of black mobile phone with low cost and short cycle, rapid updating of the domestic IC manufacturers from the black mobile phone market has been rapid cash flow return.

Turn-key model, similar to the "one-stop solution" business model, the chip, the software platform and the third party application software bundled, complete solution to help mobile phone manufacturers in the purchase of MediaTek (MTK) chip, can make the products listed in a very short period of time. Prior to this, based on a foreign chip development products, in order to ensure the quality of the general needs of dozens of people, up to 3 - June R & D design. MediaTek (MTK) after the launch of Turn-key model, the IC scheme sometimes even some peripheral components are selected, manufacturers do not even need to spend too much time to modify the design, that is able to launch products, greatly reducing the development cycle of the product design, so "by the black mobile phone welcome".

MediaTek achievement Association miracle?

Lenovo mobile phone, in 2005 the domestic mobile phone collective dejected decline, becoming the only one holding the banner of profit of domestic mobile phone manufacturers, seems to have become the new standard bearer of domestic mobile phone industry trend. But according to people familiar with the matter revealed that Lenovo Mobile phone in 2005 to star product - MP3 stride forward singing militant songs music mobile phone, its core chip and the solution is from MediaTek's handwriting.

"Black" MediaTek made lenovo mobile phone? It's not like a false proposition. From the previous lenovo mobile phone officially, "Lenovo Mobile phone by MediaTek (MTK), TI (Texas Instruments) and Microsoft (Microsoft) Windows Mobile platform, designed to provide users with superior performance can play in several hot spots on the platform of mobile phone". Party MediaTek financial officer and spokesman Yu Mingduo said: Lenovo, TCL and other brands of mobile phone manufacturers occupy MediaTek mobile phone chip sales revenue of more than 8.

Insiders say more specifically: at the end of 2004, MediaTek first developed integrated MP3 function low-cost mobile phone chips, they took the chip for the top several of the domestic mobile phone manufacturers, but these manufacturers in the quality reliability test, have rejected the MediaTek solution.

When MediaTek finally found at the time China mobile phone market only ranked three in the flow of Lenovo, Lenovo immediately with cheap mobile phone chip MediaTek MP3 music, and quickly produced the first batch of products, which was lower than the other brands of mobile phone music nearly a thousand yuan price sales. Although the market has a black mobile phone uses a MediaTek mobile phone chip MP3 music at a very low price dumping, but lenovo mobile phone has more brand appeal, plus the price not expensive. Therefore, lenovo mobile phone in 2005, has opened the China music mobile phone market, but also to the association from the current domestic mobile phone mobile phone three mobile phone to the domestic mobile phone enterprises gained rapid development of avant-garde camp, MediaTek this achievement of lenovo mobile phone miracle.

"Half" is MediaTek lenovo mobile phone medals on the industry to do so evaluation.

Quality: a proposition can not be ignored

However, according to the survey results show that the quality of China, the first half of this year, mobile phones, home appliances, car complaints, high fever, an increase of 20% over the same period last year, accounting for the total amount of all complaints of 40%. The main reason for the rise of mobile phone complaints is that the impact of black phones on the market has not yet