Let's take a look at the latest research report of OPPLE lighting.

Since entering the September, the A share market has continued to slump, and the enthusiasm of institutional research has continued to rise.

Data show that last week (September 3rd to September 7th), 91 companies in Shanghai and Shenzhen two cities have disclosed institutional research records. Among them, LED display big factory Riad received 102 institutional investors in September 4th, the most popular listed company last week.

In addition to Leah and Germany, OPPLE lighting of lighting factory visited several institutions in September 7th. The chairman of the company, Wang Yaohai and the senior representative of securities affairs, received a series of questions.

In August 19, 2016, OPPLE lighting was listed successfully. Up to now, it has been listed at 2nd anniversary. OPPLE lighting around the development strategy, through continuous optimization of product mix, expand business channels, actively layout IOT and smart lighting, promote intelligent manufacturing, to achieve steady growth of various businesses.

According to statistics, in 2017, OPPLE lighting business income reached 6 billion 957 million yuan, an increase of 27.03% over the same period last year, and the net profit attributable to shareholders of listed companies was 681 million yuan, an increase of 34.48% over the same period last year. In the first half of 2018, OPPLE lighting achieved operating income of 3 billion 528 million yuan, an increase of 17.21% over the same period last year, and realized a net profit of 358 million yuan attributable to shareholders of listed companies, an increase of 38.37% over the same period last year.

In this research activity, OPPLE lighting talked about the transformation of dealers' "traders" to "traders". It said that the company began to encourage dealers to transform from "traders" to "traders" in 2016, and gradually helped dealers out of stores through building length plan, brand alliances and mobile terminals. Water electricians, home decoration companies, designers and other entries, accurate guests, drainage for large stores.

At the same time, OPPLE lighting introduced the expansion of the company's sub channels. In the home lighting channel, on the one hand, the company assists dealers to transform from "sitting merchants" to "tradesmen"; on the other hand, the company will actively enhance the coverage of outlets in the blank market and the effective coverage of circulation outlets, enhance the brand's exposure; in the channel of e-commerce, the company will improve the quality of service. OPPLE membership service platform, warehousing and upgrading (introduction of multi-party logistics, new e-commerce warehouse) and other ways to enhance user stickiness, to provide consumers with quality products and shopping experience; on commercial lighting channels, on the one hand, the company will train the distributor's full value chain service capability (i.e. product mix and program Design). On the other hand, the company focuses on the five sub sectors of real estate, retail, office, industry and municipal administration, and provides overall lighting solutions according to the characteristics of commercial lighting in different industries.

In addition, the agency asked OPPLE lighting how to achieve the goal of the 6 year equity incentive plan through strategic planning. OPPLE lighting said, according to the data, in 2017, the domestic LED general lighting market scale was 255 billion 100 million, according to the company's 2017 revenue calculation, the market share is only about 3%-5%, and the industry concentration is still low. 。 Second, more competition will come from cross-border industries in the future. The boundary of the industry will become more and more blurred, and the scale of the industry will also gradually expand. Based on this, the company will base itself on lighting business, and gradually develop into a leading and world-class integrated solution service provider for lighting systems and integrated hardloads through product intelligent, full channel marketing, service upgrading, intelligent manufacturing, globalization and other strategic planning.

As for the company's gains from the process of lighting expansion to integrated hard mounting, OPPLE lighting said that compared with the lighting products, integrated hard clothing focuses more on services, and the company still needs to further develop the dealer's marketing and service capabilities; on the basis of lighting products, combined with lighting application programs and integrated hard mounting products, It can further enhance the customer unit price so as to provide better services for consumers.

Finally, OPPLE lighting also introduced the company's accumulation of designer resources. In the home lighting channel, the company has set up a designer marketing department, organizing nearly one hundred salon activities every year. At present, the number of registered designers has exceeded 9000. In commercial lighting channels, the company has been working on the "Zhu Rong Award" China lighting application design competition for six consecutive years, through the series of "OPPLE and master". The event was held in collaboration with nearly 100 industry experts and shared with OPPLE designers about the cognition and research of light. At the same time, the company organized a regular promotion meeting for the Architectural Design Institute, and gradually established the brand influence of the company in the field of commercial lighting application. At present, there are 28 cooperative design institutes.

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