Lextar Electronics: strong backlight and lighting market, deepening the new car market work with other applications

Ronda (29) yesterday held a shareholders' meeting, chairman Su Fengzheng said last year unworthy of shareholders, the management team of strategy adjustment, reduce the price of LED lighting lighting to enhance the proportion of revenues, high order value-added products; in addition, backlight products better color saturation, a global Backlight Market share.

Su Fengzheng said, in addition to both the backlight and lighting business, new business focused automotive applications as well as visible light sensing field, the vehicle in addition to car market, has to send products with the Japanese factory, is expected to follow the original car factory will have the opportunity to enter the supply chain, the expected vehicle field for the new business department the main growth momentum; instead of visible light UV (UV), IR (infrared) to lock the main sensor into a variety of applications, but the high margin market, increase the profit of kinetic energy.

Su Fengzheng expected this year is expected to operate better than last year, has the inventory in the last year a pin lead last year EPS-1.28 yuan, the current inventory of health, and in the product structure optimization, operation will be expected this year is expected to emerge from the bottom, continue to show a follow-up in the product development and technical development benefit is expected to drive the performance of this year is expected to pick up, backlight panel with the application of size growth, will be conducive to maintain the value of the backlight.

Ronda is currently out niche in the backlight market, accounting for global LCD TV backlight 10% of revenue, laptop city accounted for 10%, Su Fengzheng said, expected towards the high order backlight products contribute to the development of performance steady, this year revenue of about 55-60% above the lighting backlight, the proportion of 30%, new business accounted for less than 10%. Among them, the lighting products to high price of plate light and tube based, to avoid the bulb, the past bulb revenue than double digits, the current single digits.

Lunda will strengthen technology and services to enhance the added value of strong backlight and lighting market, and deepen the car with new applications to market work, hardware and software system integration actively layout smart lighting vehicle networking, and new applications will accelerate and expand the tourist product development.

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