Light Pu shares director LED industry 23 years of successful GEM listed

Today, Lin Ruimei, chairman of the shares in the light of the Shenzhen Stock Exchange listed in the Shenzhen Stock Exchange bell, which successfully transferred from three new board gem LED companies, Lin Ruimei led it has been in the industry for 23 years. Lin Ruimei in high school, because the school a lecture to stimulate, 83 years of University for semiconductor professional, a class on the two girls". From a female engineer to entrepreneurs, and then to the female boss of listed companies, Lin Ruimei entrepreneurial story which twists and turns? Today, how does she look at her new role as a female boss of a listed company?

Lin Ruimei, Fujian, Putian, 23 years in the LED industry. The engineering technology background of the female boss, told reporters about the history of entrepreneurship, more talk about their feelings for decades of industry. Lin Ruimei 83 years admitted to the Nanjing Institute of technology, professional, professional until today, girls are less involved.

The light Pu shares female chairman Lin Ruimei

Reporter: 83 years of college entrance examination, you choose the semiconductor professional, is entirely personal interest?

Lin Ruimei: when I was in high school, we just the school principal, his sister is quite original come back from the United States, she is the first Chinese semiconductor (expert), she took the technology back to our school to give lectures. At that time, the domestic semiconductor is very backward, after listening to the lecture is particularly passionate, eight years, just China women everywhere have a crown, feel, "boys are capable we are capable of".

Reporter: so, your university four years of professional study or very happy?

Lin Ruimei: I think it is a very happy, one is very substantial, including now we will talk to children, in fact, the university is more difficult than high school, if you want to learn something, the university is very important.

1994, Lin Ruimei resignation venture, eyes locked in LED infrared remote control transmitter and receiver parts products.

Reporter: come out in 1994, is a kind of opportunity for you to have ideas out of business?

Lin Ruimei: at that time began to have a remote control, the rise of remote control launch, receive. There is a reception inside the TV, the receiver is a IC plus light tube, in fact, an integrated circuit plus a LED. At that time a lot of students are doing this (chip), including in foreign countries, in the United States, Singapore and other places are doing. I think, find a chance to see if you can get this chip to do it successfully: one is the market to rise quite large; two, I have the teacher talked about the plot, always want to do (semiconductor integrated circuit). (I do), you can reduce the cost, you can quickly push.......

Reporter: in 1994, not only women, the vast majority of people are seeking a stable job, when you come out of their own business, how do you think?

Lin Ruimei: indeed, Fujian are more entrepreneurial enthusiasm. My husband is in the state-owned enterprises, relatively stable, it can be said to be behind the support. (laugh)

Reporter: 1994 venture, began to do this company, as you say, the demand has been seen here. So, you can do it right from the start?

Lin Ruimei: the product is very well done, and the beginning of the foundry, then we are quite so help a company in Hongkong to do OEM, not doing sales. After 1996, the country began to sell their own.

Reporter: in 1996 you yourself to open up the market, it is actually another way. With you before OEM, looking for a company, as long as you do a good job on the product line, there is a great difference.

Lin Ruimei: yeah. This is a very important change. At that time, my brother there everywhere to give people a demonstration, took a lot of test and verify the reliability of the report to give people a look, just talk with others, if not good is not money, use first, and then indeed the cost will be much lower than abroad, so almost by more than half a year, it is fast swing. We had to take part in the National Electronics Show, I also feel the deep, then the domestic LED companies are few, should not be more than 10, we should be inside one of the two private enterprises may only go, when everybody is very good for this product feel interested. The final conclusion is that the business itself is the quality of the product.

1994 venture, but three people, in 1996 Lin Ruimei's brother, Lin Wenkun joined the company's business has also developed from the OEM to the domestic market independent sales, customers are mainly domestic household electrical appliance enterprises. Followed by a painful period.

Lin Ruimei: (1998) the financial crisis, the entire appliance most enterprises are losing money, actually was basically not repayment, all is for you to order, because the machine is very large, we have no place to put, when last year's lottery, employees are not.

Reporter: he took you to pay for the TV?

Lin Ruimei: TV, air conditioning, audio...

Reporter: at that time quite painful, what do you feel?

Lin Ruimei: the money does not come back, inventory can not sell, was also very confused.

Reporter: at that time, the difficulty is so large, we usually think that the money back, to rest. Haven't you ever thought of that?

Lin Ruimei: instead of taking the time to collect money on things that do not come back to the market, we can really play the advantages of Technology