Light source breakthrough: channel penetration brand breakout

Light source as the core component of lighting products, has been the focus of attention of the industry, and the performance of these light source product manufacturers are the industry's attention. In recent years, with the development of world economic recovery, production cost and price, and market profits are gradually thinning, which gave the source enterprise to bring no small confusion, the old enterprises are facing new force of impact, small and medium-sized enterprises are facing strong brands in the industry reshuffle, the brand has evolved to the period from the dragons and fishes jumbled together with high standard high quality, high requirements of the brand era. And this process, energy-saving lamps in the rural market, LED technology innovation to solve, support light source fluorescent tube has entered the high-end brand cultivation period, a new generation of electrodeless lamp with high efficiency and energy saving attitude bright debut. This seemingly placid market in the process, the enterprises are facing the dilemma and breakthrough of the work is different, this period special plan, let's pay more attention to the light source enterprises are facing a kind of challenges and opportunities in the new round of economic tide, how are they going to win and win the market.

The theme of source of energy saving and environmental protection

In recent years, with the rapid development of China's economy, China's light source market is also growing rapidly, has been formed to energy-saving lamps, LED, T4/T5 fluorescent tubes, electrodeless lamp and other product lines represented by the new pattern of the industry. These products have an obvious common feature, that is, energy saving, environmental protection. The formation of a new pattern of the four major product lines to alleviate the energy shortage of the world have made outstanding contributions, along with the country to promote energy saving work, energy saving and environmental protection is still an important trend of product development in the future.

From the field of energy-saving lamps, there are 90% energy-saving lamps products from the China, at present domestic production of energy-saving lamp has nearly 2000, large-scale energy-saving lamp production enterprises are mainly distributed in Guangdong, Zhejiang, Shanghai, Fujian and Shandong and other regions. Since 1996 the domestic lighting market the emergence of a number of strong energy-saving lamp brand, the Zhejiang sun, FSL as the representative of the old enterprises through the transformation and upgrading of new brand image and influence, the domestic top 500 dealers in the pre share survey results can clearly see that these brands are good in the market the performance of. Secondly, in order to "stingy" as the representative of the "new school", "quickly to the countryside surrounding the city", the rapid development of the brand and successfully occupy almost equal to the first tier brands. Furthermore, taking Shanghai as the representative of the Shanghai green energy-saving lamp enterprises, before the performance of the domestic market in Shanghai is excellent, but not active in other provinces of China, from the development situation in recent years, although improved, but still need further efforts. Also, as the representative of Xiamen to electronic energy-saving lamp enterprises, many export-oriented business in recent years, although severely affected by the EU anti-dumping measures, they should carry out the reform actively, except in overseas has a production base, in America, Australia and Southeast Asia market, actively respond to the EU anti-dumping at present got good grades. In addition, these export-oriented light source enterprises have begun to stop the domestic market. To TCP as the representative of the foreign brands, in recent years, although the experience The climate does not suit one. "awkward situation, but rely on the strong brand advantage in the domestic market's influence can not be overlooked.

From the LED field of view, the development of LED lighting industry Chinese started in 2003, up to now, has been formed in northern area of Pearl River Delta, Yangtze River Delta, the southeast region of Beijing and Dalian and other four regions, each region has basically formed a relatively complete industrial chain. Up to now, our company has more than 1000 LED enterprises, including the middle reaches of the epitaxial and chip manufacturers have 25 or so, the downstream packaging enterprises and the application of more than 1500 companies, but the scale is generally small. Application of LED in the lighting industry to focus more on the display, advertising light boxes, lights and other decorative lighting tube application, more light, played a role in the auxiliary lighting, general lighting applications almost no, this has been called "twenty-first Century, is expected to replace the" new light "general lighting" different voices in society.

In recent years, many enterprises have been engaged in LED into LED lighting and lighting R & D and production, such as Hongkong zhenminglee, Shenzhen LIAN Jianhe photoelectric, Nakayama Iku, lighting and other dozens of fcl. In addition, photoelectric has conducted two rounds of financing of $50 million to the Jiangxi crystal, will be mainly used for epitaxial wafer of semiconductor lighting materials R & D project, so latticepower will become the world's few growth Dan Huajia (material LED on silicon wafer) one of the company, is easy to avoid, Nichia CREE and many other the company's patent encirclement, become our country to improve the electro-optical conversion efficiency, reduce the cost of a new way. Moreover, the crystal can be used to make silicon photovoltaic LED substrate, the cost of only one of the dozens of U.S. and Japanese mainstream LED companies, so that the competitiveness of its products will be more likely to be promoted. At present, the company involved in the semiconductor chip LED, as well as LIAN, Fangda, Dalian Road, etc.. These core enterprises are trying to form a complete industrial chain on their own technology, and reached a certain scale of production.

From the field of fluorescent tubes, in recent years, fluorescent tube brands showed four forces, one is the old is new again, some of the old enterprises and brands through the transformation and upgrading of new brand image and influence, such as the Buddha, the Buddha is nine; two "epigenetic can