Lighting aircraft carrier to build a new platform for development

From the beginning of December 2005, will continue to spread the domestic lighting famous enterprises and well-known foreign companies brand pairing. According to reliable sources from the NVC: as one of the domestic lighting industry leading enterprises NVC has with the market in the United States for 5 consecutive years topped the energy-saving lamp sales of the first TCP companies, the NVC will serve as the future of the TCP brand in China regional exclusive underwriter, TCP brand and product management business, and in April 1, 2006 officially launched. In the next two months, the cooperation between the two sides will start in North China, East China, Southern China and other key markets.

In 2006, the lighting enterprises have made a new year's goal and planning, as a domestic commercial lighting big boss, NVC, the new industrial park, unwilling to remain out of the limelight, in international brand marketing direction adjustment, marriage, enterprise architecture adjustment and a series of innovative initiatives, indicates that in 2006 will be of great strategic significance aboard the NVC lighting "carrier" of the year.

In recent years, the lighting industry development, in this process, "seize the opportunity to achieve rapid development of enterprises, among the industry leader. With the rapid expansion of the growing strength and market demand, the original old plant NVC has been unable to adapt to the needs of the development of. At the same time, "a world brand, the enterprise strategic target for industry first" also makes the NVC bigger, must have production facilities more complete new industrial park.

So the NVC lasted more than a year, at a cost of nearly 100 million yuan to establish a new industrial park in Huicheng district by Ru Guanghui expressway. New industrial park in December 2005 laid the foundation, in February this year, officially stationed. The huge capacity layout provides a new platform for greater development of NVC, and new industrial park will be conducive to the promotion of enterprise image ".

In the recently held 2006 annual NVC operators marketing conference, chairman Wu Changjiang, general manager of domestic marketing Zhengji Wu and other company leaders and operators from around the country, dealers gathered together to discuss development plans. General manager of domestic marketing system Wu Zhengji Ji announced: this year the NVC will in the channel construction, product planning, market order, sales service and other aspects to increase efforts to improve, to further accelerate the pace of the industry leader.

In addition, this year the NVC initiative, invested heavily in the provincial, prefecture level city, county-level city representative to engage the public brand communication, and strengthen the process of monitoring, effective release of outdoor advertising. It is understood that this year, NVC has divided into two batches in the country 25 large and medium-sized city were put in a lot of outdoor advertising, the effect of the good.