Lighting business O2O marketing services for the three major pain point needs

Review: [after] O2O LED businesses must know hot, LED businesses showed great enthusiasm. One way to make more money is sure to try, two is the traditional local life services business is not good to do, three is the hype and publicity will be taking advantage of the marketing of Internet people.

As a result, the monsters and freaks of all descriptions are beginning to perk up, to vote in the middle of fishing, do WeChat public development, a WeChat marketing training, do WeChat generation operation, with WeChat marketing...... Inside this scam liar or fudge the majority, this is absolutely true big truth, but helpless, where there is market demand, to know the truth of the traditional business people will inevitably have to pay tuition.

O2O after the fire, the giant's mind has also undergone a small change. WeChat has developed a number of public interface, not only in the third party development allows businesses to open micro mall to sell things at the top, and with wide stop subscription number to do marketing, WeChat is to provide payment services to complete the so-called closed-loop O2O. From the news a few days ago, WeChat fully canceled the payment of 20 thousand yuan deposit, there is a large number of small businesses to encourage the momentum of being settled, is seen as a strong number of WeChat public blocking Baidu direct number response. On the topic of the two Baidu direct number out there will be a lot of analysis of the article, here no longer repeat. If you stand in the perspective of business to seriously analyze the O2O marketing services, then what will happen?

Merchant O2O marketing services for the three major pain point needs

1, no matter the cat can make money is a good cat

Traditional businesses are businessmen, the goal is very clear, that is how to earn money, how to make money quickly, how to earn more money, which is the pain point of business needs. For Internet O2O service providers, most of the stories told by the business is that as long as you use the services provided by us, we can help you make money easier and earn more money. Then, an interesting question is: "if you can really make use of this service to earn so much money quickly, how do you not get rich quickly? "I also engaged in the field of LED, the LED side also made some friends, without exception, is that they are on how to use the O2O way to improve traffic and turnover is very interested, but I don't know which. On the other hand, for the LED industry O2O payment services and they expressed doubts and fears of the money tangled, the cost will be daliaoshuipiao. Moreover, there are many businesses not only operate the public number, but also self built App and website. Although they are rushing to make money, but the results are still some cruel. Summed up in one sentence is: to help traditional businesses to make money O2O service is really good service.

2, the rough hand is easy to learn

Is the so-called industry specializing in surgery. This is the case for the O2O marketing services, the Internet is clearly more than the traditional business people to know how to do it, but also get a lot of heart. In addition, most of the traditional business attendants are low academic qualifications, the Internet is not familiar with the various tools and play, or even a piece of white paper is not a concept, you need to start learning. For example, you let a business owner or waiter to open a WeChat public number, to do the content, to do the promotion, they will face a confused look, shook his head and said he did not know can not do.

It is because of this comparative advantage, to help businesses to open a WeChat public number to do the operation can also be a cause of business. Of course, the operation is good or bad, how to explain to the business, to do what it is the assessment of the ability. But I believe that the traditional business really want to do a good job O2O, they have to learn to teach people to fish than to teach people to fish. Therefore, O2O service providers must ensure that their services are traditional businesses can learn to learn, learning costs can not be too high, this is very important.

3, less people live more trouble is the key

Traditional lighting business is very busy, the staff is also very tired, the major shopping malls are basically ten to early late at ten...... For large and medium-sized service businesses, there may be a special marketing planning department, but to do O2O marketing, I am afraid not much, they have to re recruit people; for a large number of small and medium-sized service businesses, and ask them to recruit a person to do O2O marketing is not realistic.

Therefore, in such a realistic condition, the Internet O2O service providers must also seriously consider the operational capacity of the business, the ability of businesses to provide O2O services available, well used. For example, WeChat third, WeChat public service providers to develop even for the business development of a great, in which the users can view the business aspects of the various kinds of services, to facilitate the purchase and payment, or even push messages, then businesses can operate the public number? Can you make a marketing content to attract users? Can the public number be extended to most of the old customers and develop new users of the established goals? If it is particularly not save manpower costs, but also mediocre results if business is not motivated to continue, because the bent solely on profit is a business nature, most of them want an immediate effect, this is a widespread preference for traditional businesses.