Lighting channels, with "change" to see "change""

Introduction: the channel is the most important enterprise product marketing foot enough to get the channel to the world, is still in the presence of multiple channels, the new channel continues to surge in the pattern still holds a pivotal position in reality". In the production of excess, product homogeneity serious buyer's market era, the development of the market law is this: if there is no good brand channels, products must not sell; do the brand if there is a good channel, may be able to sell products.

Channels, "change" to see "change""

With the double drive of corporate marketing promotion and market competition and information technology, lighting enterprise marketing channels are quietly changing, reflecting the change trend is more obvious relationship, flat, personalized and interactive channels etc.. Under the tide,

The value of goods and services through the channel becomes more attractive and availability, can better meet the needs of consumers, so that consumers can receive satisfactorily.

The channel changes with the development of enterprises and products and is a channel sink, the channel flat intensified, three or four line market has become the focus of the market; two is to optimize the second tier market, help more second tier market dealers to build the platform, manufacturers work together to tide over the crisis; the three is first-tier cities strategic adjustment, more direct; four the construction project agent and self channel; the five is the development of electronic commerce. NVC

In addition, the channel is weakening the image of the brand communication effect, so that the image of the corporate brand is becoming more and more blurred, and the image of the channel itself is more and more prominent. Strong channel has gradually become a symbol of quality and reputation, for many products, the impact of the future of the brand has been relegated to the second. So the lighting channel OEM products will become a brand in the face of a strong competitor, so that consumers in the terminal channel where the feeling is almost entirely from the channel image impact.

Because the channel has become more and more strong, as long as it is to rely on the intermediate channels for commodity circulation enterprises, brand development is bound to face increasing pressure from the channel. Big brands suffered so much, not to mention the small brands. Small and medium-sized brands want to expand rapidly, generally prefer to choose a strong channel for cooperation, but often because of lack of strength by the channel, leaving many unstable factors. Many small brands are often careless and lost, accidentally nipped in the cradle of growth. So, to promote small and medium enterprises or brand favorable control channels, the initiative to win the initiative in the channel, what are they?