Lighting design in commercial space

Commercial environment design is a kind of commercial thinking with commercial appeal, which is based on the comprehensive consideration of commodity attributes, personality attributes, environmental factors and aesthetic forms.

Relatively speaking, the commercial appeal will never show it to the value of a single form, but in function, atmosphere and characteristics of multi angle Wai interaction space itself down to make up for the regret, while the commercial space lighting design as a combination of several variables in the equation, complete the lighting function according to the demand of art do combination.

Nowadays, in the consumer experience of first commercial development of the situation, the task of static communication space greatly to thousands of changes in the light or light selection, they bring to no ground for blame eye effect should permit the lighting design in commercial space environment in a pivotal position.

From the perspective of optics theory, light is the essential condition of visual perception, and it is also the basic factor of aesthetic form. Good lighting design for the space theme show clear and personality shaping, specific style, form a kind of can be the memories in people's mind, business characteristics, emphasizing virtually guide customers, promote business activities.

Designers from many years of experience in the industry: "pay attention to lighting design, is to promote the sale of goods, in the fierce market competition, it is an indispensable basic skills. "For example, commodity display, in addition to the brand recognition and design of the product itself on actually also in Art beats nature., display lighting division of the art inspiration, like magic squares, can't help" dramatic ".

Space lighting design show humanity is to improve the visual beauty, to maximize the benefits for the ultimate goal of goods, according to the nature of the commercial space lighting design of the light source, to cater to the aesthetic taste of customers, so that the mass of the commercial space has affinity.

At present, the design of large-scale commercial space interior lighting is widely used in lighting the way, multiple source refers to the shop lights by the light source and a combination of different forms, usually see is the combination between space lighting, local spatial point lights, space effect lights and display space lights, lighting gives space function and significance more light.

Basic lighting

The basic lighting of shopping malls, that is, general lighting. Have a considerable influence on the image of the space, the atmosphere of the environment. In short, it is the overall effect of all the lights in the eyes of the people, is the impression of shopping malls. Of course, the basic lighting is not a single, not only to have the level of illumination, there should be a certain vertical illuminance. General illumination should not be too high, the brightness is basically the same, so the basic lighting is generally no direction, only for the basis of the lighting matting, reducing the difference between light and shade. The basic lighting area, spatial image of stores customer psychological effects and environment plays an important role, so the basic choice of light source in a safe and proper selection principle should be selected according to different categories of different light sources, such as steel products, electrical appliances, hardware etc. can use high color temperature light source, thereby the overall lighting atmosphere in the space active.

Key lighting

A directional illumination used to emphasize a particular object, or a part of the visual field. Key lighting is commonly used in jewelry, jewelry, precious metals, watches and other high value or small volume still life description, in order to attract customers, increase the desire to buy. Focus on the illumination, 3 to 6 times the general basic lighting, often used in anterior oblique projection lamp, object above the light projection lamp is prominent, but the specific type is with commodity type, size, display method and jewelry, the greatest degree to different jewelry in different color temperature the light to show its best appearance, as the ratio of intensity and illuminance in gold, platinum, pearl, diamond needs in 10, about 30:1, and jade, crystal is very soft, light should not be too high; gold jewelry with warm white lighting, and silver or precious stones it adopts cold white 5500k lighting. In general, the key is to highlight the objects depicted lighting, lighting in the mall by this way is from people sensitive to light, as bright area specially formed and contrast of the dark zone, creating commercial space atmosphere needs, so as to highlight the three-dimensional sense. This high contrast to the rich level highlights the personality of the commodity.

Decorative lighting

Is specified to illuminate the space of a particular object or region to attract attention to the lighting. It is often used to emphasize a particular part of the space or furnishings, such as architectural elements, architecture, kitchen, collectibles, decorations and works of art, etc.. Relative to the basic lighting and key lighting, decorative lighting is more emphasis on the art of bias, it is the image of the space is the role of the depth of landscaping.

Clever lighting design, seemingly casual, but in reality.

With the deepening of commercial space demand, in the overall theme design at the same time, also firmly grasp the building designers understand the architectural form of commercial art, interior designer on the theme of space commercialization artistic principle, debugging the best lighting design, arouse the customer's curiosity and potential aesthetic complex, with become an independent school. Lighting design and product display, "sporadic" space magnetic field has a "fatal" temptation.

Today, the lights are no longer used for lighting, science and technology, its artistry, practicality and energy saving has become one of the more mature approach to the design of commercial space, it is different in the popular trend of the deepening of cognition mall reflects more commercial and aestheticism.

Increase the environmental atmosphere, the formation of environmental themes

Famous marketing Master Mr. Philip Kotler once said: consumers buy the goods, including not only the purchase of the entity, including packaging, advertising, customer service service, reputation, and the more important transaction location space atmosphere. Obviously, the atmosphere is a very important marketing tool.

"To build the atmosphere of space in addition to color, smell environmental background music, there is a very important point is the lighting designer," from the very beginning to comprehend the lighting of the mall is a "soft pack", it reflects the business sales in a certain period of time the appeal of the subject is to a business the customer shopping information media. "In addition to do not have the basic source directivity, information and feelings on lighting and decorative lighting are accepted to a certain extent, consumers of visual adaptation, so as to enhance the sensitivity, then the light in a certain range, rendering the atmosphere was to stimulate the customer's desire to buy. "

Of course, in order to make a surface by lighting or physical space in a more prominent, to experience space theme design, interior lighting must grasp the beam, if the beam near light; multicolor blending, color and monochrome in less light beam; and hyperactivity, near light becomes less and less moving principle, at the same time must pay attention to the psychological effects of the brightness of the light and light color to the people caused by, because scientific and artistic lighting lighting rendering is the contrast of the whole atmosphere, formed the theme of soft decoration effect, and this is precisely the implicit conscious each commercial space, unique design features become their light Alto business and improve the visibility of the means.

Divide the spatial area, enrich the space level

The space partition can be achieved by different means, but the entity wall segmentation, cut, or reverse the spatial arrangement of transparent, even processing technique to reflect the particularity of the cutting, height and bump. In any case, the division of the spatial region is a visual representation of the rich spatial level.

Of course, these will be archived in the hard division, in the soft division, the treatment of light is reflected in its progressive advantage over. The light can make people aware of the limits of each region space in the room, and use different lighting intensity and the color of the light to divide the different functional spaces. At the same time, the intensity of the intensity of the performance of the space between the primary and secondary relations, so that the definition of space is more clear, more rich space.

External expression of artistic emotion

In space as long as the light exists, there will be light Cold Noodles with Sesame Sauce. The brightness, strength, position and direction of the light make the people and objects in the space show the light state, such as shading, contour, far and near, and so on. The outstanding performance of the goods, the contrast of shadow mapping, are strongly against the external space of artistic expression. In the interactive experience to the people immersed in space, light color, the light reflected the suspended ceiling, steel chair, mirror even fabric soft touch are creating a lighting effect in the whirling is depicted most incisive.

If the literature research is how to use the language to stimulate the desire of people writing expression, architectural exploration is how to use the tension material space movement, music is how to use notes to arouse people's emotions, so light is the use of light and color, strength and expression of emotion of space, and this kind of emotion. In the commercial space is expressed in the outside to a proper extent.

The design of commercial space is different from the other main reasons lies in the consumer space and commercial experience, which render the lighting design of space is one of the important factors that can not be ignored, the light from the lighting has simple light environment for supporting the sublimation of art. The combination of the lamp, light, shape and shadow allows the space monomer to be integrated into the whole, bringing the spiritual experience of hearing, vision, smell and taste.

At present, the vast majority of commercial space mainly rely on artificial lighting, but this does not mean that the role of natural light in space has disappeared. In any case, to create elegant and comfortable light environment is one of the important means to retain customers, and dull, dark, or bright and exciting light environment, can only reduce the customers' attention to the product, shorten the time to stay in this space.

In the end, the business in the customer first, merchandise display space in order to stimulate people's desire to buy, to purchase behavior finally, emphasizes the inspiration is the AIDA process, namely Attention (note), Interest (interest), Desire (desire), Action (action).