Lighting design is not to "light" to sell "light""

A late start of domestic lighting design industry, and the number of professional lighting designers, so that a customer for the professional design attention degree is not enough, on the other hand lamps and lighting sales and construction of upstream and downstream enterprises will be lighting design as free value-added services not essential with business development.

For the lighting design industry, this is a problem for designers, Ren Jian believes that if the lighting design does not exist alone, and lighting sales and lighting construction together, the design scheme of the end result is likely to be greater than the design oriented product sales oriented function.

The two main industry is not mature, resulting in lighting design is not professional, customers do not understand the importance of design dilemma. Ren Jian analysis, a late start of domestic lighting design industry, and the number of professional lighting designers, so that a customer for the professional design and insufficient attention; on the other hand lamps lighting sales and construction enterprises will be lighting design as free value-added services not essential with business development. As a result, the lighting design and the application of lighting solutions confused, lighting design should play a highly efficient and practical and artistic effects to enhance the function failed to achieve.

Lighting design is not to "light" to sell "light""

"In the long run, free lighting design not only to achieve the building landscape lighting function and appearance of the original art design by lighting, more likely to evolve into excessive lighting, caused the purchasing cost, construction cost, and the waste of post operation in electricity and maintenance costs, high energy consumption and ultimately become a lighting design case a failure. "Any designer, in 1997 into the architectural design industry, 2002 began to focus on lighting design field, experienced practitioners for many years has suffered because customers do not pay attention to the professional lighting design value, and error free lighting design plan, the final loss of the case. We often say "lights, lamp light is the light of the lamp body, the utility, a lamp is light, no lights, no light. Although the two are closely related, they are not the same thing. The lamp is the body, the light is used, the lamp is for the light, can not put the cart before the horse. For lighting design companies, we sell the light, not the light! "See that, since the closing of the design cost of customers, you need to stand in the customer's interests and perspectives on public objective to provide professional, efficient, green and environmental protection for their lighting design, and not be affected by any lighting sales and construction interests.

The ancients worship the sun, because it can bring light and heat; and a professional lighting designers choose a lamp products, it must be because the design need of such products, but not to recommend this product design to do so. Therefore, Ren Jian stressed that alert lighting design in order to "light" sell "light" is not only the lighting demand the need of customers in the selection of service partner selection, the premise is also the lighting design for the healthy development of the industry.