Lighting enterprises in the financial crisis hit the new light Market

After 10 years of rapid development, the basic shape of the lighting industry market structure. Although the leading enterprises such as OPPLE, NVC brand position and channel advantages has been leading, but with the rapid development of new light sources such as LED, a large number of enterprises to seize the favorable position, is to replace the traditional light source. Coupled with PHILPS and other international giants of the invasion of the domestic market, leading companies have to change the strategy to seek scale expansion, stepping up the pace of development in the emerging light source market.

Some of the outstanding achievements in some areas of the enterprise, but also began to step up industrial upgrading. Professional to do the light of the Shanghai Ya Ming into commercial lighting is a good example, has been to the room lights for the professional image of the Yuan Guangde is also in line with market demand, began to do office lighting transformation. The strength of enterprises continue to enrich the product line, expand production capacity, scale expansion, in order to obtain more profits.

In the lighting industry struggling to improve the strength of enterprises, a new industry pattern has emerged: brand integration will be more and more high, more and more comprehensive brand for each category of products; with rich product line brand will continue to expand their production capacity, enclosure construction and market behavior, become leading enterprises the.

This period we will reveal the unique expansion behavior of the lighting enterprise development process.

Opportunities in crisis

When most companies are thinking about how to hold their own production line for the winter, some people think of expansion.

Under the impact of the financial crisis, the current price of raw materials, fixed asset investment costs have begun to decline significantly. According to statistics, the building cost of 20% to 30% lower than the same period last year, the equipment cost 30% - 40% lower than the same period last year, this is undoubtedly the enterprise to implement low cost expansion of the excellent opportunity.

When the shot when the shot when the shot, lighting companies have begun to seize this opportunity to increase investment, to seek a more long-term development.

In fact, the economic downturn in the big situation, the benefits of the expansion of the scale of the following points:

First, easy recruitment. After the Spring Festival, there will often be tight recruitment. But this year it is easy to hire, and recruitment costs have declined. This expansion of the scale of the enterprise, it is saving a lot of labor costs.

Two supporting equipment is cheap. Taking advantage of the current market price decline, corporate procurement related machinery and equipment can do. This can not only enrich the product line, enhance the competitive advantage of enterprises, but also to earn more profits.

Three is a strong government support. In the lighting industry, Yunxiao County, Fujian is a good example. Driven by the government, the enterprise has the support of financial loans, transportation, freight, recruitment, and even staff training and other industrial areas, the government will have a comprehensive consideration. This is a great opportunity for companies looking to grow in size.

Industrial upgrading enhance stamina

Lighting enterprises after, after 2008 the market changes, especially the brand strength of enterprises become increasingly aware of the fierce competition in the industry, only to enhance their own strength, follow the pace of the times, in order to gain a foothold in the great flood.

On the basis of a rich product line, the need to expand the production capacity expansion. The expansion of the form of the expansion of the plant, migration, etc.. TCL not only set up factories in Wuhan, Yuan Guangde for new product line for new plant, the town this year many companies have begun to expand the plant enclosure. For enterprises, the increase in production capacity means upgrading.

Can not be ignored, another important task is the expansion of the scale of the zhaocaiyinzhi. Some time ago, under the impact of economic crisis, some domestic and foreign big companies and big groups were shut down, a large number of personnel are forced to undergo shrinkage layoffs. At this time, a lot of enterprises seeking to expand the size of the usual vision in the future, quickly attract talent, talent upgrades become an important fulcrum of scale expansion.

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The three wave of industry expansion

2003 - 2005 this period, part of the lighting industry in the early stages of the development of the industry has been greatly enhanced strength, with the expansion of market demand, companies began to challenge the production capacity. On the spur of the moment to the state, TCL as the representative of the enterprise mergers and acquisitions, factories in the mainland.

At that time, the state's 2 brands, respectively "Huaqiang" and "Chongqing electrician", in order to meet the needs of product supply, open the national market network, local factories in 8 were Hengyang, Henan, Hunan city of Chongqing and the mainland. In 2003, TCL, a leading enterprise in Baoji, built a TCL lighting (Baoji) Co., ltd..

2005 - 2007, the strength of enterprises to the NVC, Mitsuo Aurora represented the beginning of a rapid, product quality and brand is greatly improved, on the other hand, they basically spread network channels, which pave the way for their expansion.

Staking became the main action of this period. The performance of the most prominent is the 2006, NVC established lighting industry base in Chongqing Wanzhou, Shandong Linyi, Zhejiang Quzhou, the formation of NVC 5 industrial base and Huizhou base pattern. During this period, Mitsuo Aurora plant in Chongqing; herine lighting, lighting the pilot for the expansion of the scale, the factory moved to Jiangmen; lighting products settled Xiaolan Yu Sheng Industrial zone.

2008